If you are tasked with creating product packaging for a new or existing product, have you thought about integrating some unusual and creative ideas to make your product packaging stand out from your competitors and make it unique and memorable?
It's important to keep to your overall brand image, but you can adopt some unique ideas to draw your target customer's attention to your packaging not only in store, but to get some great social media exposure.
PACKAGING DESIGN STYLE:
Make your package shape stand out from the crowd and delight your customer.
Do all of your competitors follow the same standard square paper box shape? If so, think about how you can stand out from the crowd and be different - with a different and unique box shape!
Imagine walking by a shelf in the supermarket full of uniform, traditional, square shaped packaging, and you come across a triangle or star (or any other) shaped packaged product...you may be intrigued and surely notice it.
Can you do the same for your product? How can you make your product packaging shape stand out from the crowd?
Check out these unusual and fun product packaging shape designs:
Another way to make your product packaging unique is to use textured paper or materials.
This can create a high end look and attract your target market, or you could even have a trademarked look material so your brand is easy to spot.
PACKAGE CUT OUT SHAPES:
Shapes relating to your product or keeping with your branding or product theme, can be used as a fun idea to attract attention to your box and make it unique.
You can use colour under your cut outs, or make the product visible through the cut out section, or communicate the product using the cut outs.
There are numerous ways you can use cut outs to make your product packaging unique, fun and attractive.
Who would think bar codes could be so much fun!
You and your Graphic Designer could come up with some fun and unique ideas for your bar code, to set your product packaging apart from the rest, and make it fun and memorable for your customer.
Check out these fun ideas for barcodes.
You can apply foil or spot uv for a gloss / shiny look which can attract attention, or embossing / debossing, for a luxury look and feel to your product packaging.
Remember it's not always about just grabbing attention from new customers - think about ways you can awe and delight your current customers after the sale, and how you can set yourself apart from your competition.
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.