I don’t know about you, but every time I get home from an event, I have a heavy event bag full of a variety of postcards, flyers, brochures and giveaways that I often end up throwing away with a moments glance.
I wanted to explain my take on event bag fillers, and run through some good and bad ideas for your future event bags.
Some good ideas for giveaways are are food – chocolates, drinks, nibbles, samples of your product or a wrapped present of some sort (chocolate or a small sample of your product, for example), a hugely discounted gift certificate or a 'two for one' deal (that is really worth something - not just $5 off) – but package it or make it stand out somehow (maybe tying ribbon around the voucher?) otherwise people might see it as a worthless piece of paper.
Some bad ideas are key rings – who doesn’t have one of those already? figurines – who is going to keep them displayed around the house? Plus you don’t want them to get into the hands of someone under the age of five.
If you are sticking to a budget for your conference or event (as most people do), don’t throw away money on silly, gimmicky give-aways that you know will end up in the bin. It’s not only bad for the environment, but a waste of your money – think about what the hundreds (or even thousands) of dollars that you spend on unwanted giveaways could have bought you, through other marketing efforts, or through spending a little bit more on a giveaway that is a truly thoughtful.
Remember to always link the giveaway to your brand or your industry if you are not giving away samples of your product.
Make it fun! You want people to like your brand and take notice of you.
If you are giving away samples of your product, remember the basics for the packaging – keep it to your branding colours, include your logo, slogan and most importantly include the ‘how to buy’ or ‘how to contact us’ details. This could include where your product is stocked or your website details for online sales. The worst thing ever is a potential customer enjoying your sample, then finding it hard to contact you, find your website, or find out where they can buy it from their local area!
Best of luck with your conference bag giveaways!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.