Luxury packaging is an expected component of the luxury product experience for consumers. Luxury brands understand the importance of premium bespoke packaging to their brand image. 'Product companies are investing in both the aesthetic and functional aspects of their packaging as a way to convey the premium luxury experience. In fact, when it comes to what’s important for overall satisfaction with a product, consumers rank packaging almost equal to the brand, according to MWV’s Packaging Matters study.' [1] Westrock's study produced the below results. [2] Of note, in particular is 35% of consumers surveyed they have switched brands because of the new packaging. 'Having the right design for your product’s packaging is crucial since it encourages consumers to buy what you have to offer them. Sometimes, having the right design might mean the difference between having the edge over your competitors and being left behind in the industry. That is exactly the reason why investing in a packaging design is worth the cost.' [3] 'For the majority of consumer products available in the market, package design has, time and again, become a marketing tool that proves to be sales-effective and cost-efficient.' [3] Premium packaging is an essential component of marketing your premium product or service. Custom Printed Bags & Boxes specialises in supplying innovative, bespoke premium packaging. We work with some of the world's established and up-and-coming luxury brands to provide innovative, high end, modern packaging designs. Contact us to discuss your premium bespoke bag or box needs. References:
[1] https://qz.com/166979/consumers-care-about-packaging-almost-as-much-as-the-brand/ [2] https://www.westrock.com/insights#packaging-matters-2016 [3]http://www.designs.net/blog/2016/10/20/5-reasons-why-you-should-invest-in-good-packaging-design/
5 Comments
Although we are a small business we have very big endeavours for the future. My brand is to help empower women, providing services that are both personal as well as high in detail. It's a bit of a niche business that will be focussing on creating every woman that walks into our store to feel unique and special. We would love to have you as a supplier as all your products have a touch of elegance, sophistication and certain calibre to it. This is exactly what we aim to portray in every aspect of our business. From event organising, to dress hire, we look to take a woman on a journey where they will feel like the a queen throughout the whole process. Pamper packages are provided to all our clients, your products would fit in perfectly!
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Clara
12/6/2018 09:16:41 am
Hi Francesca,
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29/6/2018 02:51:10 pm
i am after a quote on 340mm x 460mm x 120mm boxes please
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Clara
29/6/2018 03:04:08 pm
Hi Francesca,
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August 2021
AuthorClara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events. Categories
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