Think back to the times in your life when you wanted to purchase a product or service. You may do a bit of research online yourself, but at the same time, likely you reach out to people you know for their personal recommendations. If you spend time on social media, its likely you have found some pages and groups that are relevant to your interests (parenting style groups, vegetarian groups, refurbishing furniture groups....) - the admins of these groups could be paid or unpaid influencers. People 'know' them and trust their recommendations.
For example I've been interested in refurbishing some old fashioned furniture to make it more modern. I found a woman on Facebook who posts images of her before and after refurbishments. She does such a great job that I started to wonder what products she uses. I scrolled down to find a video of her showing her viewers the brand of paint stripper, paints, even the brand of paint brushes she uses, and the website to go to to purchase the products. As I dont have time to research the best brands, and I wouldnt even know where to start comparing and what I was needing to compare, I just jumped on the website she recommended and purchased the products I needed because I trust that she knows her stuff, and I trust that she wouldnt use or recommend bad products.
Im not alone. In fact, 49% of consumers claim that they depend on influencer recommendations to help them decide for their next purchase (Fourcommunications, 2018). This just shows that consumers indeed trust influencers.
If you have identified an Influencer who aligns with your brand and whose followers are your target market, you'll need to think about how to make the most out of your investment (as likely you'll have to pay them to spruik your product).
The most common way of influencers to feature or review a product is through an unboxing video posted as a vlog in Youtube, Instagram video or Instagram story. This is why marketing teams of businesses are sending out packages to influencers hoping for their products to be featured and reach more people.
Here are some tips below:
To put it bluntly, your influencer kit should be amazing. The influencer (and their viewers) should feel excitement and satisfaction as they unbox your package. Your product should stand out. Here is the simple guide on how to make your influencer kit packaging amazing:
Photo source: Sweet Idea Dude
2. Having unique compartments where the product is placed will surely amaze influencers. It is like giving them a one-of-a-kind experience before the product is revealed. But, you have to make sure that it is not too complicated to explore as it can lead to frustration.
Take a look at Worldwide Axcess unique packaging for Marc Jacobs Decadence. It features a unique placement of the product inside the package. It looks very elegant and luxurious.
Photo source: Worldwide Axcess
3. Never forget to clearly communicate your message through the packaging. It is significant that the packaging itself speaks for your brand. Since you cannot physically be there to explain about your product, let your packaging do the talking.
4. The theme of the product launch or the tagline can be introduced through a hashtag. This will help people remember your brand easily and quickly search for you.
Worldwide Axcess packaging for Make Up For Ever “UHD” includes a hashtag on its packaging itself.
Photo Source: Worldwide Axcess
5. You could also include uplifting little cute reminders (if that suits your brand image). This can make the influencers feel that you really take time to create personalized messages for them. You can be viewed as an authentic and thoughtful brand.
Glossier puts a “smile always” reminder that can be read when the influencer opens the box.
An extra tip is to include personalized thank you messages to make the influencers feel that you really take time to know them and thank them for their time and effort. It's really a great feeling when someone is thankful for you.
Influencer kits require tons of effort and creativity if you want your brand to be viewed as significant, unique and unforgettable for both the influencers and their viewers.
Custom Printed Bags & Boxes specialies in supplying bespoke bags and packaging, including Influencer packaging. We custom make each project from scratch - meaning you and your Marketing and Graphic Design team can develop a unique and stunning concept, with almost no limits. Contact us to discuss. We look forward to hearing from you!
Put yourself in the shoes of a consumer and you walk towards a shelf full of the same products BUT with different packaging. Of course, you will roam your eyes and scan quickly for each product. Scan. Scan. Stop. Now, you can’t take your eyes off of that one particular brand. And, that’s your goal as a producer. Be that one particular brand.
Research by Veronica Maria Jarski of Marketingprofs.com shows that one-third of consumer purchase choices are based on packaging. That is why capturing the attention of consumers through packaging to eventually urge them to buy the product is a must for every business.
To help you out, here are the steps in creating the best packaging for that one particular brand which the consumers can’t surely resist:
1. Take some time to study your target market
Identify your target market by answering this simple question. Who would benefit the most in purchasing my product? After that, you need to analyze their interests, preferences and behavior so that you would have an idea on how to pique their attention.
Take KiX Cereal as an example. Its packaging impresses children with colorful cartoon characters. To make sure that children will have a more exciting breakfast, some parts of the box can be assembled into dragons, sea animals or spaceships. A great buy, fun starts immediately from the packaging itself.
Photo source: General Mills
2. Align your packaging with your brand and be creative to stand out
Make sure that your packaging matches well with your brand. This will help you create an identity for your brand while also making it easier for your customers to identify your products. Finding a unique angle on how you can introduce your product through its packaging is the key.
Designer WORKK created a unique packaging for Sunna Wear which makes waterproof socks that prevent feet from getting wet. The concept that the designer came up is “socks in a bottle.” The product is subtly leaving an impression to the customers as we all know how bottles keep something safe.
Photo source: 99designs
3. Communicate effectively and be transparent
It is important that the packaging can deliver relevant information such as the ingredients, instructions, manufacturing date, expiry date and others. The consumers are overwhelmed enough from choosing in a wide array of products. You don’t want to stress them more by either too little or too much information. I guess, enough is enough.
Help Remedies’ packaging designed by Chapps Malina features a pillow-like packaging made of soft paper pulp and biodegradable plastic. It is color coded and directly states the basic health problem that each product can treat. The packaging is straightforward, that's why it can clearly communicate its function.
Photo source: DesignOne
Yes, it’s high time you focus on creating the best packaging for your products in order to increase your sales. Take some time to study your target market. Align your packaging with your brand. Communicate effectively and be transparent.
Again, be the brand that the consumers can’t resist.
Custom Printed Bags and Boxes specialies in supplying premium quality bespoke packaging to Australia and New Zealand. We custom make each order from scratch and can offer short runs. Contact us to discuss your next packaging or paper bag needs.
Research shows that the visual appeal of a product is a major influence on a consumers buying decision.
According to Color Psychology, the colour, look and feel of a product affect 93% of the buying decision of consumers. Depending on your target audience, your packaging colour can draw your audience in or chase them away.
Specific colours, when used in your packaging, can elicit certain emotions that can influence the way
buyers perceive a product, and some particular hues can increase appetite!
In a study on the impact of colour on marketing, researchers have found out that up to 90% of quick
judgements made about products can be based on colour alone albeit depending on the product.
But how do you pick colour hues that suits your brand, associates it to your product, and appeals to your audience?
Keep these things in mind:
Think of your audience
Always keep a laser focus on your target audience. They are, after all, who will consume your products. Identify and understand their needs and motivations. What is their age, gender, economic status, education, etc? This will help you narrow down colours to a few that you think will appeal more to them.
Know your message
The packaging colour should communicate about the product and the message you want to send to your audience. For example, the colour you chose for the products packaging associates it with the composition of your product. Example, a red packaging when a product has a cherry or strawberry composition in them. Moreover, do you want them to think about the product as fun? Do you want it to appear luxurious?
Maintain design and font consistency
The colours you choose should be cohesive with the design and font as these also send a message across to your buyers. Never go overboard as you lose out on communicating your brand’s voice. Your brand and products story should flow seamlessly through your packaging design, font, and colour.
Stick to your brand colours
Keep in mind that your audience should be able to recognise your brand no matter what the packaging or colours. Always maintain colour consistency and brand identity. Most of the influential brands have colours that they are easily recognised by—the effectiveness of colour and design consistency can be seen in consumer recall.
Let’s explore the infographic created by Iconic Fox to know how each colour influences emotions and purchasing decisions.
According to forbes.com, 95% of new products fail every year. While there might be a lot of
factors that contributed to this, this one is the simplest reason—most customers don’t have the time
and energy to go through every detail of each product they see on the shelves and which ones go to
their shopping carts. They use a simple solution and that solution is looking at the product’s
Your packaging is just as important as your product. Investing in great packaging will not only lead to
customer attraction, but packaging alone can lead to increased sales.
No matter which industry you are in, chances are you have competitors. And it’s crucial to
differentiate your product from the competition.
One of the biggest struggles you may be facing as a business owner in an already crowded space of
online selling or just putting your products out there, in general, is building an image that encourages
your customers to make repeat purchases. For emerging brands, it's more important than ever to
make their name in the industry let alone get noticed by their target audience.
Most of your potential customers make their first impressions about your product and your company
based on the way your packaging is presented. Your packaging is what most of your customers see
first when interacting with your brand—they develop an image about your brand which contributes to your overall branding and this will play an essential part in your business since this can mean your
brand will get noticed and recognised easily for their next purchase.
Did you know that 61% of online shoppers say that branded, gift-like packaging makes the brand
seem more upscale, and 38% of online shoppers say that premium packaging gets them more
excited about opening a package. (Source: mytotalretail.com).
A well-designed customised packaging goes beyond just about it looking aesthetically pleasing for
your customers, but your product’s packaging actually motivates your customers to take specific
actions such as share their experience with the brand through recommendation or even a repeat
Needless to say, good packaging in and of itself is a great marketing tool for your brand. People who enjoyed their purchase will naturally recommend it and word of mouth is a fantastic way of getting your brand name across the market.
Packaging, when done correctly and creatively, is ultimately what sells your product. It's more than
just putting your logo on a package. It draws attention, sends a message through the essential
information you put in your packaging, and ultimately, makes consumers feel a certain way.
For some businesses, packaging is an investment, not a cost. More and more businesses, whether big or small, are using premium quality custom packaging as one of their marketing vehicles as it plays a big impact on their sales.
Your product packaging goes just beyond colors and branding. You may even agree when we say
that the total value of your product cannot be determined by its packaging. However, most often than not, your packaging can be your only chance of winning over a customer.
Custom Printed Bags and Boxes specialies in supplying premium quality custom printed paper bags and boxes including product packaging. We custom make each order from scratch, and can supply unique product packaging designs Australia and New Zealand wide.
Contact us to discuss how we can assist you with your bespoke product packaging needs!
Product launches can either make or break you. Your goal should be to leave a remarkable impression to your customers. Here are ways to level up your marketing campaigns with smart promotional packaging ideas.
1 . Think outside the box
Attention- grabbing packaging ideas can grab your target market’s attention. One of a kind promotional packaging will make you stand out in your niche. Remember, packaging equals branding. The way you present your VIP boxes and media kits speaks about your creativity.
Try to come up with something that will surprise and delight your customers. It’s time to pump up your creative juices. Try to think of innovative and quirky promotional packaging ideas for product
launches, conferences and events.
What about packaging in the shape of your product?
Above: Custom Printed Bags & Boxes supplied these bespoke gold foil, emboss printed product launch boxes in the shape of a kitkat for the KitKat Gold launch
2. Aesthetics is the key
Presentation is very important. The best way to get nods is through an eye-popping visual. This will create a connection between you and your target market. They may even keep the custom boxes instead of discarding it. It leaves a mark knowing that you aren’t just into a quick-sell strategy, but you want to really make them feel special.
Also, think personalized--- boxes with your company logo or name of the event printed are great ways of promoting your brand.
Above: Custom Printed Bags & Boxes supplied these memorable product launch Influencer kits. As a nod to the Polar Bear mascot, the boxes had white faux fur trim
3. Invest in quality
You have to think of it as your only shot to impress your ideal customers.Premium quality promotional packaging does not only convey your company’s worth but also adds value to your customers. The right color choice can make your packaging look elegant and expensive.
Play with hues like gold, silver, or metallic for premium- looking boxes. Memorable, unique packaging could be your way of getting organic leads.
For example, attendees could post pictures of your event including your media kits on their social media accounts. That can be a great start to building brand awareness.
Custom Printed Bags & Boxes can assist you with your bag or box needs, by supplying fully customised bags and boxes (to almost any colour, size or design) you require for your business or special event.
Please note: we are not a wholesale supplier. We specialise in custom-making for specialty projects, therefore we do not have wholesale pricing (especially for short runs). If you have a budget we will work with you to supply the best option for your budget.
Contact us to discuss your luxury paper bag or packaging needs!
Too often, few businesses still view packaging as an afterthought or an expense rather than an investment. But here’s the truth: packaging can make or break sales. If you’re not convinced, a survey done by IPSOS unveils that 7 out of 10 consumers agree that packaging design can convince their purchasing decisions. So, if you’re wondering why consumers may choose one product over the other?
The answer may just be as simple—and it’s in the product’s packaging.
Packaging is the first interaction that your potential customers can have with your product—it sets the tone of the entire buyer-seller relationship, it showcases your brand, it tells a story and it gives your brand a unique identity.
How To Use Packaging As a Marketing Tool:
Product packaging can serve as a useful marketing tool. Here are ways packaging can be an essential tool for marketing.
1. Repurpose your packaging
Innovative design is one of utmost importance in marketing. More and more businesses are coming up with clever ways to repurpose their packaging to inject an added value. A lot of consumers look at
packaging beyond its main purpose. Sometimes, you can draw in more interest if your packaging can be reused or repurposed to fulfill a different interest. You can design your packaging to serve another
purpose (e.g. packaging where it can be cut out and converted into toys, packaging that can be
converted into pop-up pictures, etc.) Your options are endless on this one.
2. Prize/Reward Promotion
One of the best ways to grab the attention of your potential customers is through marketing promotions involving prizes. There are endless of ways you can incorporate a prize or reward scheme into your packaging to stir the interest and grab the attention of your potential customers. Aside from the fact that consumers love personalised rewards and/or incentives, rewards can also accelerate brand loyalty. In addition to providing relevant information on your packaging, some companies offer customers the chance to win mouthwatering attractive and hard-to-resist prizes. To do this, Ideally, you should choose a prize that perfectly matches your goals and your customers' needs or wants.
3. Print Valuable Information
Consider your packaging as your salesperson. When your product is sitting among varieties of other
products in the aisle, the information you put in its packaging will differentiate you among all the other brands out there. Use the information you put on to your advantage. First and foremost, make sure the information is detailed and appealing enough to attract your target market.
Consider the needs of your customers when crafting and deciding on the information you’ll put on your packaging. Your product packaging design, tone, etc should resonate with your customers’ needs. Some businesses may even take advantage of big upcoming events/holidays by printing information related to it or decorating in the seasonal colours or images.
All the above marketing strategies will come in handy when planning for your next product’s packaging. So make sure to keep this in mind as they are the pillars of a great packaging. Don’t be afraid to have fun and craft your packaging backed by what you know most about your ideal audience.
Custom Printed Bags & Boxes can assist you with your bag or box needs, by supplying fully customised bags and boxes (to almost any colour, size or design) you require for your business or special event, Australia or New Zealand wide.
Please note: we are not a wholesale supplier. We specialise in custom-making for specialty projects, therefore we do not have wholesale pricing (especially for short runs). If you have a budget we will work with you to supply the best option for your budget.
We can assist with bespoke branded media kit boxes, influencer boxes, handover boxes, settlement boxes, product packaging, gift boxes, VIP boxes, branded paper event bags, conference bags, gift bags, retail bags with logo printed in particular.
Contact us to discuss your bespoke printed paper bag or box needs. We look forward to working with you!
2020 is set to be an excellent year poised to surprise all of us with the most creative packaging trends in recent memory. Whimsical fonts, cheery colors, sleek illustrations that are reflective of a brand are all coming together to craft a product packaging that will break through the clutter of the competition.
Brands face more competition than ever and your product packaging plays an increasingly important role in determining the success of your product by ending in a shopping cart of customers.
We have curated the packaging trends that will pace in the market that will prepare you for a strong sprint for the year ahead:
Consumers are creatures of habit. They buy and reach out for the same products they know and are familiar with—often with barely any conscious thought process. By choosing to level up your packaging and use it to tell your brand story, it weaves a story in the mind of your consumers which in result, your brand instantly feels more relatable—and this enhances customer experience.
Photo source: Scanwood
2. Heavily detailed packaging
Simplicity is a trend that’s been around for almost a decade and lasted. And while minimalism will always have a part to play in the packaging world, maximalism is a trend that features a more attention-grabbing, intense colors, full of details, and beautiful graphics kind of packaging.
As consumers are slowly turning to be more drawn to packaging that reflects opulence and luxury, it’s not a surprise that this trend is one among that will dominate the retail space for the year ahead.
More brands will develop their packaging that communicates a luxury experience that focuses on over-the-top embellishments, richer color palettes, and more prominent patterns.
Image sources: Pukka / Star Union
3. Sustainability and environment-friendly packaging
Last but definitely not the least, sustainable packaging is the trend we should all be embracing. Safe to say that sustainable materials will be the cornerstone of future packaging and far-sighted business owners are sure to jump on this train the earliest possible opportunity to ensure their competitiveness.
Driven by the fact that consumers are more willing to pay for more eco-friendly and recyclable products, customers are becoming more empowered and aware in their choice between single-use plastic packaging and ecologically aware packaging.
From this year ahead, as growing number of consumers are actively and consciously supporting social or environmental issues, expect to see more brands switch and make responsible choices when it comes to choosing packaging materials.
Image Source: ec30clean
Now that you know the packaging trends that will dominate the world for the year ahead, all that’s left for you to do is embrace them—and use them to take your product packaging to new heights this 2020.
Custom Printed Bags and Boxes specialises in supplying premium quality bag and boxes within Australia and New Zealand. Contact us here to discuss your bespoke paper bag or packaging needs
Custom Printed Bags & Boxes specialise in bespoke presentation gift boxes & handover boxes for the Real Estate & building industries.
We don't carry standard stock - we custom make boxes from scratch for each client, as we understand each project is unique.
We are flexible regarding box size and style, printing needs, and insert requirements.
We can custom make boxes to almost any shape or size: we can supply drawer style boxes, lid and base style, magnetic close, ribbon close - or any other shape that suits - to whichever size suits your needs.
We can custom print to almost any print requirement: including foiling, debossing, embossing, spot uv, or full colour printing. Just let us know what you require!
We supply custom cut foam or card inserts to hold keys, remotes, USBs or any other shape you require to be custom-cut. We can supply lift out sections and card inserts. Foam with velvet overlay, or satin inserts. Just let us know your requirements and we will discuss the options.
Talk to us about your settlement box or handover box requirements and we will work with you to achieve all of your box needs.
We look forward to working with you!
Creative packaging can draw your target customer's attention to your product either on the retail shelf or online. Marketers understand the power of packaging to attract customers. 'Unique marketing ideas is using packaging to impress your customers and draw attention to your brand' 
Think about your product and brand. Think about what your competitors are doing: are you just one product among dozens that look similar on the retail shelf? do you stand out? do you attract your target market to pick up your product over the others? if not, what can you do to stand out? Keeping in mind shelf restrictions, could you supply a box with an unusual cut out shape? or even an unusual shaped box? foiled printing or design to catch light and people's attention?
These quotes sum it up:
'While small businesses often see packaging as a cost they need to minimize, they may be overlooking its potential to help sell their product. Look at packaging not just as a way you are holding what you are producing, but as the silent salesperson. Your packaging is on the shelf communicating to people." 
'Packaging comes in every shape, every size, every material and every color—for every type of product imaginable. It’s the first impression we get about a product, but also represents the entire brand. A product might be fantastic with an equally killer logo, but awesome, trendy, on-brand, creative packaging is what really seals the deal. In fact, a box looks on a shelf or how a container feels in our hands can easily be the #1 factor in our decision to purchase a product.
Is your brand a modern, funky brand? do you have modern funky packaging to attract your target market? what can you do to reflect your brand to your target audience to make them intrigued?
'Unlike other types of design, product packaging design results in something tangible. It’s more personal: we hold it, share it and carry it. In fact, packaging has become so personal that there are huge fanbases that just love packaging. Have you heard of “Unboxing” videos? Dozens of YouTube channels exist just to showcase the packaging of products like the iPhone, Apple Watch, PS4 and more.' 
'In today’s competitive business environment, product packaging is as crucial as the product itself.
Apart from being visually appealing, your package design needs to be practical, (re)usable and make the consumer prefer your product over the competitor’s.
Brands like Apple, who get it right, pay a lot of attention to the minutest details and create an experience around “unboxing” their products.' 
'Packaging is central to both how products are used and how they communicate benefits to consumers' 
Review your packaging and think about ways you can make changes - big or small to attract your target market. Keep in mind shelf size restrictions and ensure you keep in mind your brand image when choosing design features as you don't want to attract the wrong audience (ie those that wont purchase your product, and alienate your target market).
 Caitlin Jordan
 Jane Porter
 Sam Lundquist
 B&T Magazine
 Ben Punchard
Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month.
We are sponsoring two events in May - one in Brisbane and one in Melbourne:
EVENT: Office Professionals Breakfast
This month we supplied each delegate with a chocolate filled gift box at the Office Professionals Breakfast event in Brisbane. The box is rigid box with satin ribbon close, marble look with gold foil printing for a luxury look and feel, We hope the delegates enjoyed the event and we look forward to discussing your bespoke bag or box needs!
EVENT: Admin Professionals Day Breakfast in Melbourne
We also supplied these gift boxes to the attendees at the Melbourne EA Group annual Admin Professionals Day Breakfast in Melbourne.
Congrats to the winner of the champagne bottle that we sponsored!
We hope the delegates enjoyed the event and we look forward to discussing your bespoke bag or box needs!
We supplied these bespoke luxury branded rigid boxes with magnetic close and spot uv print, and matching folder
Check out this month's blog on Unique marketing ideas: using packaging to impress your customers and draw attention to your brand
Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs.
Custom Printed Bags & Boxes New Zealand
PO Box 106910, Auckland City 1143, New Zealand
PH: (09) 930 7199
Custom Printed Bags & Boxes Australia
PO Box 655, Balmain NSW 2041, Australia
PH: (02) 8959 7455
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.