Product launches can either make or break you. Your goal should be to leave a remarkable impression to your customers. Here are ways to level up your marketing campaigns with smart promotional packaging ideas.
1 . Think outside the box
Attention- grabbing packaging ideas can grab your target market’s attention. One of a kind promotional packaging will make you stand out in your niche. Remember, packaging equals branding. The way you present your VIP boxes and media kits speaks about your creativity.
Try to come up with something that will surprise and delight your customers. It’s time to pump up your creative juices. Try to think of innovative and quirky promotional packaging ideas for product
launches, conferences and events.
What about packaging in the shape of your product?
Above: Custom Printed Bags & Boxes supplied these bespoke gold foil, emboss printed product launch boxes in the shape of a kitkat for the KitKat Gold launch
2. Aesthetics is the key
Presentation is very important. The best way to get nods is through an eye-popping visual. This will create a connection between you and your target market. They may even keep the custom boxes instead of discarding it. It leaves a mark knowing that you aren’t just into a quick-sell strategy, but you want to really make them feel special.
Also, think personalized--- boxes with your company logo or name of the event printed are great ways of promoting your brand.
Above: Custom Printed Bags & Boxes supplied these memorable product launch Influencer kits. As a nod to the Polar Bear mascot, the boxes had white faux fur trim
3. Invest in quality
You have to think of it as your only shot to impress your ideal customers.Premium quality promotional packaging does not only convey your company’s worth but also adds value to your customers. The right color choice can make your packaging look elegant and expensive.
Play with hues like gold, silver, or metallic for premium- looking boxes. Memorable, unique packaging could be your way of getting organic leads.
For example, attendees could post pictures of your event including your media kits on their social media accounts. That can be a great start to building brand awareness.
Custom Printed Bags & Boxes can assist you with your bag or box needs, by supplying fully customised bags and boxes (to almost any colour, size or design) you require for your business or special event.
Please note: we are not a wholesale supplier. We specialise in custom-making for specialty projects, therefore we do not have wholesale pricing (especially for short runs). If you have a budget we will work with you to supply the best option for your budget.
Contact us to discuss your luxury paper bag or packaging needs!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.