Great product packaging is a powerful extension of your brand. It has a major influence on consumer buying decisions that you should take into consideration. Certain colours and images can recall moods and inspire feelings in customers that you can leverage to improve sales. Packaging is an important part of your branding and presents opportunities to set yourself apart from your competitors.
If you want to launch a successful product, then start thinking outside the box, pun intended.
The first impression is always the best! Amaze your customers with an attractive packaging design.
Here are some packaging design tips that will make your product shine:
• Clarity & Simplicity - Be clear about your product and be clear about your brand. Keep these 2 questions in mind: What’s this product for and what’s the brand behind it?
These 2 questions will provide you a concise direction on how you want to go about your product packaging theme.
• Authenticity and Creating a first Impression – Originality and character are the heart of great brands and of course, great packaging designs. Be bold, be different, don’t be afraid to think outside the box and look into other product categories for surprising sources of inspiration.
You’ll be amazed with the variety of manufacturing and design options to become unique and outstanding.
From a customer’s point of view and because of the viewing distance from shelves and the fact that the products are arranged in rows and columns, all we see are actual patterns made of various products. It’s not until a certain pattern attracts our attention that we decide to take a closer look.
• Extensibility – A good packaging design allows for easy variations without losing visual appeal or brand recognition. Get a good grip of how your initial design looks and feels and get it ready to be malleable in terms of functionality and visuals. Packaging should be able to take on different sizes or shape but still maintain the brand’s feel.
• Practicality - It is the most unnoticed aspect of packaging design, simply because businesses often get lost in the journey of expressing their brand, and along the way losing sight of the simple task of the package carrying their product intact, safe and whole. Always make sure that the package serves its purpose by completing its main goal: sturdily housing your product.
Custom Printed Bags & Boxes supplied these stunning flat pack product packaging boxes with gold foil print inside and linen look textured paper stock with gold foil printing, for an upmarket look and feel, for our client's skincare packaging needs. We also supplied the custom cardboard inserts to ensure the product fit snuggly and was protected.
With over 15 years’ experience, using the best technology available and with highly trained packaging technicians & marketing specialists, we use our combined expertise to create bags and boxes to make your brand stand out.
Custom Printed Bags & Boxes manufactures bags and boxes to our client’s unique size, style and print requirements. We don’t carry stock – we only custom make. Meaning we are completely flexible on manufacturing product packaging to our client’s exact requirements.
Contact us to discuss how we can assist you with your bespoke product packaging for your product launch!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.