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A quick guide to creating bespoke paper bags for your next event

2/8/2021

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​It has become common practice to provide attendees with special gifts at an event that they can take home. Rather than handing out single items, a great way to share your merchandise is to package multiple items into a handy bespoke paper bag. A great gift bag can help your company establish relationships, create a buzz and inspire action and follow-up.
 
Another benefit is that handing out bags printed with your logo or branding to customers is also a great way to increase brand awareness, as people will get to see them every time a customer walks round with one of your custom printed bags. For businesses who don’t offer products, you can still promote your brand by giving out printed bags and accessories at events where your target customers might be in attendance.
 
Putting together a perfect bag is also a great opportunity to get creative, with both a memorable bespoke bag and the special items you place inside. Here, we share a few ideas and tips to create a killer bespoke gift bag for your next event.

Start with a great bag.

  • The best event bag is creative, practical and memorable.
  • Make sure your bag is aesthetically pleasing.
  • Make sure your bag fits with your branding. Do you want to include a message along with your logo? Look for a bag that has enough space to fit your design without being too busy. With event gift bags, aim for something right in the middle: don’t select a bag that is too small or too large or attendees may find it bulky.
  • Think about your industry or the theme of the event when picking a bag.
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Give practical items.
 
  • Make sure you fill your event bag with practical products that people will use, like stationary, desk accessories, pens or technology-related items. One rule of thumb to follow is to make at least half of your items functional while the other half can be more fun or playful.
  • And remember, the merchandise you select will be seen as an extension of your company. Ensure that people respect your brand by selecting high-quality and useful items. In turn, you’ll demonstrate to attendees that your company is equally professional, thoughtful, innovative and fun!
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Custom Printed Bags & Boxes  supplied these bespoke event paper bags.
 
Reach out to discuss custom bag needs today
​We specialise in custom making paper event bags, promotional bags, retail bags and VIP gift bags for a range of industries, Australia and New Zealand wide.
 
To discuss your custom paper bag needs, contact us on
Custom Printed Bags & Boxes AUSTRALIA
Email:   admin@cpbab.com.au
Office:  (02) 9136 0429

Custom Printed Bags & Boxes NEW ZEALAND
Email:   admin@cpbab.co.nz
Office:  (09) 930 7199



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    Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.
    Blogging about packaging, branding, marketing, advertising, bag & packaging design and more....

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