How to Create an Appealing Media Kit for your Product Launch

​A Media kit tells your target market, prospective collaborators and influencers everything they need to know about your brand.  It is a first impression, which means your media kit should standout.
 
For anyone trying to build a brand, media kits are essential. They are a marketing tool that can help you reach out to clients, showcase your work, and ask for collaborations with influencers.
 
Think of a media kit as your resume – highlight your offerings.
 
A Media Kit is a great opportunity to reflect your personal brand and demonstrate your professionalism. As an establised business you should have already decided on your personal brand style guide – fonts, colours, logos, visuals – so remember to keep any marketing mateials going into your media kit clean and consistent. Create a media kit that resonates your brand.

What to consider in creating your media kit?
 
Your media kit can be a written document or “Think Outside the Box”. Everybody loves to receive a gift. Why not send a media kit presentation box to your prospective target market, collaborators and influencers. Have them try your product first hand.
 
But the gift alone may not sell your pitch or tell your story. That’s why it is important to put it in context and make the connection.
 
Here are some of the things that you need to remember when crafting a media kit presentation box:
 

• Clear Strategy – know why you are doing this and what you want to get from it. Set a goal and define what you want. Eg do you want brand awareness, people to engage with your brand on social media, increase sales, introduce yourself or launch a product?  A Media kit presentation box is effective if your goal is to engage and build your customer trust.

 

• Budget – given that the products you are sending have a significant value, but you are likely to need to double this per box to allow for treats, packaging and posting. It is essential that every element reflects your brand, so spending a little bit more will be worth it, and will help you to get noticed.

 

• Packaging – your product's unique selling proposition is one thing, but your media kit presentation box needs to be eye-catching and unique. Don’t be afraid to think outside the box, have fun, and get creative in your thinking. For example you can theme your box with an event that is coming on -- a Christmas tree shaped box for Christmas or a lipstick shaped box for a new lipstick launch....

 
Your packaging should reflect your brand. It should have the right look and feel as per your brand image as discussed briefly above. If you are in the cosmetics industry and you have a luxury brand, you might want to try glossy finish, metallic inks, full colour print or coloured spot UV to highlight certain graphics. 
 

• Timing –  timing is everything. If you've got a product launch coming up, make sure you organise and develop your media kit presentation box at least 3 months in advance to ensure you get your kits out as part of the overall marketing campaign. You need to remember you need time to develop the overall concept, decide on the goals, get the copywriting right, work with your graphic designer to get the design right, get a sample box manufactured to ensure your products fit as they should and ensure you have time to make small adjustments if need be, then of course take into consideration the time for your bulk box order to arrive - which could take a month. 

Image source :​ https://thelittleloft.ca/pixi-pretties-pr-package

Pitfalls and what NOT do
 
Media kit product boxes are used to catch the eyes of your audience so you want to make sure that you media kit will be remembered. Put your best foot forward.
 
You want to make sure you DON’T do the following:
 ​Don’t be generic – be unique and create a remarkable presentation that will be difficult for your competitors to copy. Stand out, be visible. By having qualities that lets your audience know that you are the star in your industry.

If you've been tasked with creating a media kit and require media kit presentation boxes / packaging, Custom Printed Bags and Boxes specialises in supplying (manufacturing) media kit presentation packaging to your unique size, style and print requirements. We offer low minimums. Please contact us to discuss your unique needs and we'll work with you to create a premium quality, stand out media kit box! 

Some examples of media kits / product launch boxes that we have supplied are in the gallery below: