If you are starting a new business, launching a new product or participating in an event where you require branded bags or packaging, or just want to update your current packaging or bags - you should think about ways to ensure your packaging or bag can stand out from the crowd - not only to attract your target market, or create a talking point amongst delegates, but to also upstage your competition.
We have listed some ideas below on what you can do for your packaging or bag design, to make it stand out.
Think about making your event bags stand out by using foil print or spot uv like the below stunning event bag with silver foil stamp and spot uv patterns (for a gloss look) all over the matte bag.
You can print on the gussets of the bag (like above) or the inner lip of the bag (like the bag below). These sections of the bag are perfect for displaying contact information, so that you can leave the face of the bag for an attractive design.
Other printing options are embossing, which can be done on both bags and packaging. The below are examples of embossing on bags and boxes. You can choose embossing where the design or logo is very subtle by having it the same colour as the bag or packaging. Or you can choose a more stand-out embossing option, where the text or design is a different colour from the background.
Dont forget you can print on textured paper bags and packaging for a stunning effect.
If your products are displayed on retail shelves, what about incorporating some textured paper or foil print into your packaging, so that it will be eye-catching next to your competition on the shop shelf!
Foiling on bags, flat pack boxes or rigid boxes is stunning too, especially on a dark background:
I hope we have given you some great ideas for your next bag or packaging design. Don't be afraid to be different and stand out!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.