A plain cover for cigarette packets being distributed by Tobacco Station Group. Photo: Michael Clayton-Jones
This article titled 'Cigarette cover-up under investigation' just through in the SMH. Comments throughout the article include:
"This is a tobacco group virtually saying 'we think this (plain packaging) is going to work so we are going to go out and try and defeat it'," he said.
"People who make a living selling tobacco are aware just how powerful plain packaging and graphic health warnings are at turning smokers off," she said. "We will continue to watch closely and make sure no laws are broken."
Read more: http://www.smh.com.au/national/cigarette-coverup-under-investigation-20130103-2c6t7.html#ixzz2Gt8OhNce
It re-enforces the power that packaging has - that these companies are going to any length, and trying to find legal loopholes to ensure their packs aren't plain (plain packaging of cigarettes has recently been legislated in Australia).
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.