Photos credit: click on the photo to take you to the source.
Creating seasonal packaging for your product is a great way to increase sales during the various festive seasons throughout the year.
People love to purchase products boxed in seasonal packaging for their friends, family, clients or colleagues and to get into the spirit of the season such as Christmas, Valentines Day & Easter.
Easter is just around the corner, and we have spotted some great packaging ideas on the retail shelves and online. You don't have to be a chocolatier to take advantage of the Easter season!
Nowadays, many people are looking for Easter gifts that are an alternative to the traditional chocolate gift giving, for many reasons....there is a market for your non-chocolate product during the Easter gift giving season.
Check out the soap maker in the photo gallery above who is making sales over Easter with her Easter themed soaps! Or the luxury drink manufacturer who has packaged their bottle in a bespoke egg shaped package. This is a perfect high end corporate gift idea. This drink manufacturer is taking advantage of the Easter season to increase sales by supplying the same product, but encased inside a beautiful, sleek looking Easter themed box.
Think about what you could do with your product or packaging to make it desirable to purchase over the Easter season.
Do you have a children's clothing store where you could package clothing in, in a unique Easter design themed box or even an Easter egg shaped box for sales in store or online?
Do you have a candle business where you could sell candles in Easter themed packaging at a market stall in the weeks coming up to Easter?....
Use your imagination and think if there is any way that your product or service could incorporate the Easter message or get into the Easter spirit with it's packaging or even with a slight change to the product itself (like how the plant supplier in the above photo gallery did, by supplying a seed in an egg, and sold it in stores, in Easter themed packaging).
The newly designed packaging could pique curiosity of your brand if you (or your customers) share pictures of your Easter themed packaging on social media - especially if you have fun and unique packaging!
You can always continue to stock your retailer's shelves with your regular branded packaging, but having packaging related to the season is a great idea to boost sales too.
If you have a service business, you could also take advantage of the season to boost sales. You could take the opportunity to thank clients for their custom or try to attract new clients by sending them a corporate gift from your company in a cute, colourful, egg shaped rigid box (if that would suit your brand), or you could send a sleek invitation style box with 'Easter Greetings' or a message, embossed or foiled on the lid.
Whatever your brand image, you can find a way to ensure your Easter packaging for your product or service fits in with your overall marketing strategy and brand image, to attract the attention of your target market and increase sales over the Easter season.
*Please note, we do not specialise in supplying food packaging (but doesn't stop us from admiring it!)
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.