Seasonal packaging may be a lot of work, but there are great benefits to it. In order for you to stay competitive with big brands it is important that you adopt seasonal packaging.
Many brands use the holiday season to increase sales. One such festive occasion is Easter when brands tend to design special editions of their products. Colorful eggs, chicks, bunnies, carrots, and lots of other eye-catching ideas representing Easter. Unique packaging can make you stand out from the crowd and get people to notice you, share photos of your product on social media and choose your brand over others on the retail shelf during this period. I don’t think I’ the only one that will choose the nicer packaging of two similar products!
As packaging experts, we just love fresh and new packaging design ideas. With Easter just around the corner, here are some exciting packaging designs that are simply EGGciting and EGGcellent!
Photo Source: packagingnews.co.uk
Photo Source: https://www.pinterest.ph/pin/529947081132808312/
Easter-themed packaging to launch your product and as a marketing strategy:
Use Easter packaging as a time to launch your product or to send an Easter themed media kit to your target market and collaborators.
Planning the right Easter-themed marketing campaign could be the right decision for your business. You don’t have to be in the chocolatier business to benefit from the Easter buying season.
More often than not, you’ll be able to find ways to connect your product or service with the holiday. Correlating your brand with Easter motifs and symbols like eggs. Think Egg or bunny shaped boxes to stand out from the crowd.
OR, your brand may decide to let go of using an Easter-themed marketing campaign at all. Or you may simply market your campaign with an Autumn-based theme. Think packaging in the shape of a maple leaf….
This may appeal to a broader audience and allow you to stretch your marketing materials. If your campaign is based around Autumn, you can continue to use these materials well after Easter has ended.
Photo Source: https://www.trendhunter.com/trends/sticker-box
Photo Source: https://crazylittleprojects.com/cute-easter-pillow-boxes/
There’s no reason to avoid having fun. Get EGGstra crazy with your Easter-themed marketing campaign and throw in a fun pun when possible.
Remember, Easter is a busy time for all marketers, particularly the chocolate and confectionery businesses. It is easy to think that Easter is not applicable to your brand, but that doesn’t have to be the case. Easter is a sales opportunity across almost all industries.
Inside Retail Survey shows an increase in spending during Easter.
Contact us at Custom Printed Bags & Boxes for your holiday themed packaging needs - we can assist in supplying anything from media kits, product packaging and general marketing boxes and bags for product packaging, events, product launches or just VIP boxes and bag needs - we custom make to your exact style, size and print requirements. We don't carry any stock - we custom make to your exact style, size and printing needs so that you can get creative!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.