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Hilarious take on 'wrap rage'

26/3/2013

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The below article written by Dan Gardner in a March 2013 edition of MX humorously explains the inconvenience of modern day packaging - that at times can be very hard to open.
Picture
Source: MX Newspaper, 25 March 2013, p. 4
Remember that when you create your packaging, you must keep in mind your consumer. Think about every step they go through, and if you do need a tightly sealed box / packaging for security or hygiene purposes, then try to find a way to make it easy for someone to open with scissors.
Your customers might get frustrated at your product before they start using it! You want your customer to love you when they see the packaging and when they open it to reveal your great product!
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    Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.
    Blogging about packaging, branding, marketing, advertising, bag & packaging design and more....

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