A Media kit tells your target market, prospective collaborators and influencers everything they need to know about your brand. It is a first impression, which means your media kit should standout.
For anyone trying to build a brand, media kits are essential. They are a marketing tool that can help you reach out to clients, showcase your work, and ask for collaborations with influencers.
Think of a media kit as your resume – highlight your offerings.
A Media Kit is a great opportunity to reflect your personal brand and demonstrate your professionalism. As an establised business you should have already decided on your personal brand style guide – fonts, colours, logos, visuals – so remember to keep any marketing mateials going into your media kit clean and consistent. Create a media kit that resonates your brand.
What to consider in creating your media kit?
Your media kit can be a written document or “Think Outside the Box”. Everybody loves to receive a gift. Why not send a media kit presentation box to your prospective target market, collaborators and influencers. Have them try your product first hand.
But the gift alone may not sell your pitch or tell your story. That’s why it is important to put it in context and make the connection.
Here are some of the things that you need to remember when crafting a media kit presentation box:
Your packaging should reflect your brand. It should have the right look and feel as per your brand image as discussed briefly above. If you are in the cosmetics industry and you have a luxury brand, you might want to try glossy finish, metallic inks, full colour print or coloured spot UV to highlight certain graphics.
Image source : https://thelittleloft.ca/pixi-pretties-pr-package
Pitfalls and what NOT do
Media kit product boxes are used to catch the eyes of your audience so you want to make sure that you media kit will be remembered. Put your best foot forward.
You want to make sure you DON’T do the following:
Don’t be generic – be unique and create a remarkable presentation that will be difficult for your competitors to copy. Stand out, be visible. By having qualities that lets your audience know that you are the star in your industry.
If you've been tasked with creating a media kit and require media kit presentation boxes / packaging, Custom Printed Bags and Boxes specialises in supplying (manufacturing) media kit presentation packaging to your unique size, style and print requirements. We offer low minimums. Please contact us to discuss your unique needs and we'll work with you to create a premium quality, stand out media kit box!
Some examples of media kits / product launch boxes that we have supplied are in the gallery below:
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.