How to create the perfect paper bag for your conference, product packaging or marketing, and promotional needs
A functional and stylish paper bag for your event, product packaging or marketing and promotional needs can make a strong first impression for your brand.
It’s time to revisit the idea of the paper bag as a key promotional item, one that can be retained by customers.
Here are the important things to consider when designing your branded paper bag:
1. Materials – use materials that represent your brand. If you want your brand to look luxurious then use a luxurious material such as textured paper stock. Keep your branding classy and elegant using quality print options, such as embossing, spot uv or foil. You can also choose different kinds of handles: satin ribbon handles, thick cotton, grosgrain ribbons or rope handles. At Custom Printed Bags and Boxes, we don't carry standard stock- we custom make to each order: meaning our clients tell us their unique needs regarding size, style, print, paper stock and handle requirements, and we manufacture accordingly.
2. Bold Messaging - you can just print your logo on a paper bag but why not make more of the space? You can put your marketing message, bold statements or statistics that reinforce your brand or messaging. You can even print an image. Why not put your website on it or your socials? You can use the bag as a way to tell people about an event, a campaign or something that people ought to know about. Perhaps there is a new part of the business that is now live and you need to draw attention to it? The bag that people take away into the high-street is a mini mobile billboard.
3. Thrills with Frills - add an exciting features to your paper bag. You may add lights or music to make it more unique, memorable, and exciting.
Custom printed Bags and Boxes can supply paper bags with LED lights and / or a music chip incorporated into the bag. You simply press a small button located in the inner lip of the bag to start the lights or music. This is a perfect bag design idea for marketing, product packaging and promotional events. As with all our projects, we custom make bags to your unique size, colour and print specifications. Learn more about how it works.
Contact Custom Printed Bags and Boxes for all your tailor made custom printed bag and box needs. We custom make all bags and boxes from scratch to our client's unique needs.
We look forward to working with you to create your paper bag or packaging with the wow factor!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.