Custom cut box inserts, also known as packaging inserts or packaging inlays, are used to make sure your products not only sit securely inside your box, but can be used to display your products in a particular and more aesthetically pleasing way.
Custom made packaging inserts can come in the form of molded pulp inserts, cardboard inserts, or foam inserts.
Other than product protection in gift boxes or settlement boxes in particular, custom inserts allows you to present your products beautifully during the unboxing experience. If you have multiple items in one box, packaging inserts are a great way to position each product just the way you'd like. What's better is that you can fully customize box inserts with your branding!
Protection wise, if your product arrives damaged because the packaging did not perform its job, your company loses time in customer service and wastes the effort of sending a replacement and winning your customer back - which is why packaging inserts are often needed for standard products too.
Below are some custom insert options with their uses and examples:
1. Foam Inserts- Lightweight and durable inserts with high-impact resistance. Perfect choice for fragile items or for luxurious feel. An exact mold is made of your products and then transformed into a gentle foam cushion that safely envelops and displays each individual part.
The foam can be created from a variety of materials and endlessly crafted to meet your exact product needs. Your end user simply removes your product from its protective nest.
You can also add a more luxurious feel to your foam inserts by adding a velvet or silk inlays.
A printed cardboard on top of the foam insert is also a great idea for labeling each items inside your box. Perfect for small and multiple items.
Foam Insert with printed cardboard on top to label each item
Foam Insert to hold bottle of wines snuggly Foam Insert with silk overlay
Foam Insert with velvet overlay
2. Cardboard Inserts- Nothing is worse than opening a box only to find that the contents have collided with each other and broken.Paperboard or corrugated packaging inserts made for versatile printing capabilities. A cost effective solution.
3. Molded Pulp Inserts- Sustainable and eco-friendly with recyclable capabilities. Extremely tear-resistant and detailed mold.Fragile items such as wine bottles or glass wares need an extra level of protection that can only be provided by a custom molded pulp tray. Although they are light-weight and cost-effective, they provide a high degree of protection for the most delicate of shipments.
Custom Printed Bags and Boxes Australia and New Zealand specialises in supplying fully tailored inserts, packaging and paper bags to our clients. We can customise your inserts to your exact specifications, to make your product packaging stand out and showcase your product in style!
Contact us to discuss your product packaging needs.
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.