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Luxury Packaging Designs

1/6/2017

5 Comments

 
Luxury packaging is an expected component of the luxury product experience for consumers. Luxury brands understand the importance of premium bespoke packaging to their brand image.

'Product companies are investing in both the aesthetic and functional aspects of their packaging as a way to convey the premium luxury experience. In fact, when it comes to what’s important for overall satisfaction with a product, consumers rank packaging almost equal to the brand, according to MWV’s Packaging Matters study.' [1]

Westrock's study produced the below results. [2] Of note, in particular is 35% of consumers surveyed they have switched brands because of the new packaging.
Picture
'Having the right design for your product’s packaging is crucial since it encourages consumers to buy what you have to offer them. Sometimes, having the right design might mean the difference between having the edge over your competitors and being left behind in the industry. That is exactly the reason why investing in a packaging design is worth the cost.' [3]

'For the majority of consumer products available in the market, package design has, time and again, become a marketing tool that proves to be sales-effective and cost-efficient.' [3]

Premium packaging is an essential component of marketing your premium product or service. Custom Printed Bags & Boxes specialises in supplying innovative, bespoke premium packaging. We work with some of the world's established and up-and-coming luxury brands to provide innovative, high end, modern packaging designs. Contact us to discuss your premium bespoke bag or box needs.


References:
[1] https://qz.com/166979/consumers-care-about-packaging-almost-as-much-as-the-brand/
[2] https://www.westrock.com/insights#packaging-matters-2016
[3]http://www.designs.net/blog/2016/10/20/5-reasons-why-you-should-invest-in-good-packaging-design/

5 Comments
Nishani link
3/2/2018 12:55:27 am

Although we are a small business we have very big endeavours for the future. My brand is to help empower women, providing services that are both personal as well as high in detail. It's a bit of a niche business that will be focussing on creating every woman that walks into our store to feel unique and special. We would love to have you as a supplier as all your products have a touch of elegance, sophistication and certain calibre to it. This is exactly what we aim to portray in every aspect of our business. From event organising, to dress hire, we look to take a woman on a journey where they will feel like the a queen throughout the whole process. Pamper packages are provided to all our clients, your products would fit in perfectly!

Reply
FRANCESCA MCBARRON link
9/6/2018 07:43:10 am

I am after wholesale pricing for my lingerie

Reply
Clara
12/6/2018 09:16:41 am

Hi Francesca,

Thank you for your interest!

We specialise in custom making to your bespoke bag or box needs. We aren't wholesale suppliers but can assist you with bulk runs of your tailored packaging or bag needs if that is what you require.

We would just need a bit more information regarding the style, size, printing requirements, quantity and delivery postcode to be able to supply you with some pricing.

Please feel free to contact us at admin@cpbab.com.au or (02) 8959 7455 to discuss with our team.

Thank you and we look forward to hearing from you!

Clara

Reply
FRANCESCA MCBARRON link
29/6/2018 02:51:10 pm

i am after a quote on 340mm x 460mm x 120mm boxes please

Reply
Clara
29/6/2018 03:04:08 pm

Hi Francesca,

Thank you for the size information!

If you can please let us know the following we can send you some pricing:
- your email address
- style of box (eg 2 piece flat pack box or rigid box with ribbon closure, or if you have a picture of the style you want, please send it through)
- date needed by
- quantity (250 minimum)
- gloss or matte lamination
- colour of box
- how many colour print / printing requirements
- what the box is used for (so we can advise correct paper weight)
- your state and postcode for delivery

Thank you!
Clara

admin@cpbab.com.au

Reply



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    Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.
    Blogging about packaging, branding, marketing, advertising, bag & packaging design and more....

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