If you’re new to the concept, a media kit box (also known as a press kit box) is a gift box with your businesses' product(s) and product information, which is sent to an individual in a company, a social media influencer or a reporter, as an advertising vehicle to showcase your new (or existing) product in a way that can create excitement for the receiver, and of course get you product physically into people’s hands who will then help promote it for you, to your target market.
If that sounds confusing, here's another way to explain it: lets say you are a business owner who makes and sells lipsticks. You are bringing out a new line of lipsticks and you want to get them into the hands of your favourite influencers on Instagram who have thousands of genuine engaged followers who are your target market, AND you want specific shops to stock them, because you have identified that your target market frequent these shops (either physically and online). You also want a free write up in the magazine / newspaper or online blog that your target market reads. In other words you want to get your new lipsticks noticed by your target market, with the end goal of gaining sales.
You know that sending a friendly but professional email won’t cut it. You know that once people get their hands on your beautiful lipsticks they will rave about them, stock them or write glowingly about them. This is where media kit gift boxes come in. You CAN get your products into the hands of the people you have targeted.
But, remember everyone has the same idea. So you need to stand out. This is where you need to get creative. You need to think about:
Here are the steps you need to take when creating your amazing media kit box:
Media kit boxes are a great way to promote your product and get your product in the hands of targeted people. Make sure your media kit box passes the wow test. Meaning when people see your media kit they say ‘wow’ because its so unique, interesting and beautiful.
*Custom Printed Bags & Boxes can work to almost any design – and can often provide the dieline template for your Graphic Designer to work off. If the design is too technical, we work with a preferred (and magnificent) Packaging Designer who can make the magic happen more often than not. We love working with brands of all sizes and industries to find the best marketing packaging solution to wow their customers.
Contact us to discuss your influencer or media kit box needs
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.