The Packaging Design Process - The Die Line's Packaging 101 resource

The below blog was written by Evelio Mattos - which we wanted to share with you, as it is FULL of detailed information on the packaging design process.

This detailed blog and information is perfect for anyone that is embarking on creating or making decisions on packaging for their brand / company.

Creating packaging involves input, communication and coordination from the branding, marketing and graphic design teams to ensure the packaging is not only practical and attractive, but meets the communication goals and is also consistent with the company's brand image.

Designing packaging is not a simple job and takes a multi-pronged approach, taking into consideration not only design and graphic, but practical considerations, which you will discover in the blog....

(Please click on the picture below to take you to his blog)

We love the following quotes from his blog, and wanted to share some out-takes with you:

Style creates desire for the product within, delivers on the brand promise, and enriches the user experience at every interaction. 

Always design for specifics not generalities.
Understanding the environment allows you define differentiating factors by focusing on color, shape, then message in that order. Dr. Nona Woolbright suggests, requesting the retailer’s numerical spectral color data, which will allow brand managers to view the packaging in the same lighting conditions as they will appear in the retail space.

Considering that e-commerce packaging is experienced long after the excitement of the purchasing process, it must deliver a brand appropriate presentation to reignite the emotions connected to the online experience. ....If like many of today’s products, consumers will be interacting with the packaging in both retail and e-commerce, you need to prioritize and further define the end-user experience.