Unique packaging design - in both the structure, style or printing can be a great investment. If you can do something unique with your packaging design (if it fits in your brand image), you should invest in a Packaging Designer to come up with a unique design to present your product in.
Some examples below of unique packaging designs have been shared widely on social media sites, and on packaging design blogs and websites.
Packaging can be another way to get your brand and product recognised and talked about online. It can be used as a marketing tool, and can be a very effective way to receive attention to your brand and product, which ultimately can lead to more sales.
Here is a collection of unique packaging design ideas for liquor. Of course you can incorporate for any other product, not just alcohol:
Here are some unique design ideas for packaging for a fragile product. Although they are shown mostly with eggs, it can still translate to another product that is fragile:
You can even make fun packaging for mundane or everyday products, to stand out from the crowd. Check out these fun and unique ways to package everyday items or items that have traditionally come packaged in a uniform way.
Detailing like cut out shapes is another unique way to decorate your packaging:
Making the product packaging fit the shape of your product is a new and unique idea. Previously, and in many instances still, people create square or rectangular shapes boxes and packaging to fit their unusually shaped product in. But to make your product stand out on the shelves, think about creating packaging in a shape to envelop your product:
Some great ideas for unique carry bags / packaging, to give the wow factor but at the same time, is very practical:
These pictures with references are all found on our Pinterest page: Unique Packaging Design Ideas
Let us know in the comments section if you have created some great unique packaging designs for your product or client.
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.