The Packaging Design Process – The Die Line’s Packaging 101 resource
The below blog was written by Evelio Mattos – which we wanted to share with you, as it is FULL of detailed information on the packaging design process.
This detailed blog and information is perfect for anyone that is embarking on creating or making decisions on packaging for their brand / company.
Creating packaging involves input, communication and coordination from the branding, marketing and graphic design teams to ensure the packaging is not only practical and attractive, but meets the communication goals and is also consistent with the company’s brand image.
Designing packaging is not a simple job and takes a multi-pronged approach, taking into consideration not only design and graphic, but practical considerations, which you will discover in the blog….
(Please click on the picture below to take you to his blog)