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If you have a conference coming up, you might be thinking of handing out branded event bags to your delegates. Have you thought about doing something different, and supplying a bag with a fun or unusual design? It could make you stand out from the crowd and create a talking point amongst the attendees! You can wow your marketing team and/or clients and customers with your unique and fun bag design idea! The below design makes people look twice at someone seemingly carrying a beer crate with ease! Designed by Noble Graphics Creative Studio  What about making your bag look like the product itself? As the Designers at DDB Integrated for the below event bag have done:  Designed by Inch, the below bag is certain to be a talking point at an event if guests were handed these unusually shaped bags!  What about integrating the service into your conference bag - as this gym has done. Designed by TBWA Design Agency  Another unique way of using the bag handles to integrate into the design of the bag, like the eyelash handle bag below, by Leo Burnett Frankfurt  What about showing off the products you sell on the bag, but in a unique and fun way! By Ken Erke  Another way is to show your product or service strengths, by showing via a clever design on the bag. Designed by Grey Worldwide  We hope we have given you some inspiration for your next unique conference bag design that will make you stand out from the crowd and create a talking point amongst your target market delegates - not only about the design, but about your brand too.
It could be the best marketing investment spend you could make. People notice and remember unusual designs that delight them. Let us know if the comments section below if you've come across any unusual and unique paper bag designs that you can share with us.
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We found some great multi-functional packaging ideas from around the world, which are showcased below. Designing packaging for your product can be a fun and imaginative experience. Think about if your packaging can become multi-functional for your product. When people buy your product, do they need to purchase another product alongside it? (eg like a clothes hanger or labels) if so, think about how you can incorporate that into your packaging design and your customers will love you for it! You can even brand the accompanying, useful product, so your client will remember who they purchased from, and it can even become a conversation piece online (eg on Pinterest, Instagram, Facebook - or at your home or workplace) - so take advantage and have your logo and contact details on the packaging to ensure you get recognition! Discuss with your Graphic or Packaging Designer about options - or if you're stuck on ideas but would really like to make your packaging multi-functional, you could even get in touch with a Marketing Agency, who might be able to think up creative ideas on what you can do, and how you can achieve it. Unique packaging can make you stand out from the crowd and from your competitors, which is all important to winning those sales!  Above: This great package design by Jean Guillaume-Blais. It's cord packaging that tears off to become cord ties.  Above: this package design called Hangerpak transforms from the pillow box shaped functional mailer box packaging, to a sturdy clothes hanger.  Above: this sustainable Expanding Bowl is packaging that has been designed to hold freeze-dried food, then by adding hot water, to expand into a bowl so users can eat directly from it. Created by Anna Glansen and Hanna Billqvist  Above: hanging bunches of flowers - perfect for a busy florist, who can present the product beautifully in the shop, with branded bags and the client doesn't waste time getting them packaged.  Above: this jewellery packaging turns into a jewellery stand, which is so useful, as anyone with lots of jewellery knows - you can never have too many jewellery stands! - by Green Curry Design Feel free to share some multi-functional product packaging designs that you've found in the comments section below.
Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH BLOG: Check out our latest blog on creative multifunctional packaging ideas. Gain some ideas for your next product packaging or gift boxes, wow your customers with your unique idea, and stand out from the crowd!  NEWS: We can now supply collapsible round shaped hamper style boxes, as shown below: These beautiful rigid boxes can be custom printed to your colour and design requirements - and are collapsible, so you can save on storage space...once opened up and constructed (by placing the circle at the bottom of the box) your client would never know! Perfect for hamper boxes, hat boxes, product packaging, gift boxes or promotional boxes.  CLIENT SPOTLIGHT: Casey Tanswell Fashion - rigid collapsible boxes with ribbon closure & debossed logo printed We worked with the talented Fashion Designer, Casey Tanswell to supply her with bespoke, branded rigid boxes for her fashion label. The logo was debossed on the lid of the box, for a sleek, luxury look. The box is collapsible, to save on space and bulk shipping costs. ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Email us here with your bag & box requirements. |
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March 2021
AuthorClara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events. Categories
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