We have complied a list of our favourite blogs from the Event Manager Blog website, which we turn to regularly when planning for events throughout the year.
Events can be really fun and rewarding, as long as you get the basics right. Here are some tips below:
BEFORE THE EVENT:
Discover how to encourage people to register for your event and drive sales with these blogs below (just click on the picture)
How to Drive Event Sales with Emotions
5 Secrets of Successful Event Sales
9 Steps to Gaining Profitable Corporate Event Clients
PLANNING FOR THE EVENT:
Find out the best branding ideas, the latest trade show trends, and food & beverage trends for your event:
13 Low Cost Event Branding Ideas
5 Hot Trends in Event Food & Beverage
5 Hot Trends in Trade Shows
8 Inexpensive Event Design Ideas to Wow Your Attendees
20 Tips for a More Accessible Event
DURING THE EVENT:
Discover how to drive delegates to your stand and how you can ensure your customers are engaged and enjoy your event!
5 Ways To Boost Networking
20 Tactics to Drive More Attendees to Exhibition Booths
The 15 Foundations of Interactive Meetings
10 Tactics to Make Your Exhibitors Happy
13 Tips to Keep Attendees Until the Conference Close
AFTER THE EVENT:
And lastly, after the event, consider what went right, what was successful, and be sure to take note of any mistakes or issues you encountered, to ensure the next event is even better!
How to Successfully Debrief your Event
If you have been tasked with creating a stand out packaging design for your product, promotion or event, we hope we can provide you with some inspiration here!
3 tips on what you need to consider for your promotional gift packaging ideas:
1) What are you packaging?
Are you planning to package a sample of your product or just a fun gift (like chocolate)? if so, ensure you have the dimensions of the product to ensure it fits in the packaging. From there you can work out what style is possible to create.
2) Can you theme the packaging design around your product or promotion?
For example, Chobani Yogart chose to promote their new pineapple flavoured yougart in pineapple shaped media kit boxes. Or if you're sending gifts to your VIPs at Christmas time, you could supply the gifts in a box the shape of a Christmas tree or wreath for example.
3) What branding do you require on the box? what message do you want to convey and how will it fit in with your overall company's brand image?
We supplied gold foil chocolate gift boxes with embossed print at a special event for Marketing Managers.
The goal was to delight the delegates with an eye catching, unusually shaped gift box that exuded luxury (as we supply high end / luxury packaging and bags). The embossing was to allow subtle messaging and branding, and show our printing capabilities at the same time.
Think about what the end goal is and work your messaging around it.
'Packaging, when done correctly and creatively, is ultimately what sells your product. It draws attention, sends a message, and makes consumers feel a certain way.' (1)
1) C. Jordan
You can check out more fun packaging ideas here and here and here
Custom Printed Bags & Boxes are specialists in supply innovative bespoke bags and packaging to the Australian market. Contact us to discuss your packaging design idea and bring it to life!
Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month.
We are excited to be a part of the Office Professionals Event held on Friday 6th May in Brisbane!
We are supplying cute custom branded gift boxes in the event goodie bag with 2 chocolates inside that are sponsored by Ernest Hillier fine chocolates. You can save 25% off their chocolates at checkout (if you spend $80 or more) - just go to their website here and redeem using this code: EH-25.11 (valid until 30 November 2016).
We hope you enjoy the chocolates and we look forward to hearing from you about your bespoke bag or box needs! Our gift box that you will receive as a delegate, are flat pack black gloss laminated with embossed + gold foil printing, a custom heart shaped cut out and printing inside.
We supplied our client with these classic lid + base style white matte laminated rigid boxes with embossed printing for a luxury look, and custom cut foam inserts. The box is used for a presentation gift box for VIPs.
If your product packaging needs inserts, check out this blog on Bespoke inserts for product packaging & gifts
Check out this month's blog on Events - with tips on how to manage an Event professionally!
Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs.
Email us here with your bag & box requirements.
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.