Photo credit: Sensational Colour
When working with your Graphic Designer / Packaging
Designer to create your product packaging, you need to understand the importance and power of colours.
First and foremost the colours you choose will communicate your brand image to potential buyers in an instant. Your brand colours should reflect the image you want your product to portray.
Do you have a classy or luxury product? Do you
have a fun, flirty, young product? or do you have a natural, earthy product? These 3 different types of products would require completely different colour palettes. Branding includes choosing a colour palette that suits your product, to position it (e.g. as a luxury product or a natural product) in the minds of consumers, and to attract your target market.
Packaging is your in-store mini billboard - you need to ensure your packaging reflects your overall branding.
Colours create feelings (subconsciously and conciously), and can create an ambiance. Think of daffodil yellow – how does it make you feel? What images do you have? Sun, fields, flowers, happiness, energy, summer, fresh…? how does a blood red colour make you think of.. Love, romance, roses…?
As we couldnt explain it better, we suggest to anyone wanting to understand the power of colours, to visit this website by 'Empower Yourself with Colour Psychology', and read their take on 'Packaging Colours' and the pyschology behind it: http://www.empower-yourself-with-color-psychology.com/packaging-colors.html
Also, check out our previous blog (January 2013) on colour and packaging for more information on this crucial subject.
At Custom Printed Bags & Boxes we understand the importance of colour and how it communicates your brand image, that’s why we don’t stock standard products in standard colours. We allow our customers to custom make to their desired CMYK colour code.
reference that we direct you to:
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.