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Event goodie bags: what you need to know

1/10/2013

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Picture
Our event bags at a Networx Marketing seminar
It's clear that everyone loves to receive a goodie bag at an event.

Make sure that you don't disappoint your excited delegates, by including a fun giveaway in your event bag! No one wants a bag full only of flyers and brochures advertising your business.

People love getting a product that they can use or eat.

Make sure your giveaway product ties in with your brand if possible. If that's not possible, then choose a product that people will use or consume, or anything that will get people talking, and always ensure your have your logo and or message printed.

Think about your target market and what their needs would be; then figure out what an appropriate and fun item would be, that they would be grateful for and
excited to receive from you.

There are hundreds of promotional items companies out there and there are hundreds of great gift ideas that you can find that might relate to your product or service, or might not, but some of the giveaways I have found in my goodie bag, that I have loved are: branded chocolate cookie, handbag sized foldaway umbrella (very useful!), handbag sized sunscreen, picnic friendly wine glasses, wine bottle holder in the shape of a stick with a loop at the top which got people talking and discussing at the event. 

Even if you are offering a discount voucher, people still like to have something they can use or consume.

And of course, you need to have a quality, beautiful goodie bag to give it away in. No matter what size your event - whether its a 100 person seminar, or a 3,000 person event, you should always offer a quality, beautiful, custom branded bag.

All the best with your event and branded goodie bag giveaway!
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    Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.
    Blogging about packaging, branding, marketing, advertising, bag & packaging design and more....

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