The below article written by Dan Gardner in a March 2013 edition of MX humorously explains the inconvenience of modern day packaging - that at times can be very hard to open.
Source: MX Newspaper, 25 March 2013, p. 4
Remember that when you create your packaging, you must keep in mind your consumer. Think about every step they go through, and if you do need a tightly sealed box / packaging for security or hygiene purposes, then try to find a way to make it easy for someone to open with scissors.
Your customers might get frustrated at your product before they start using it! You want your customer to love you when they see the packaging and when they open it to reveal your great product!
We often get asked the question "do I need to engage a Packaging Designer for my package design?" It's quite hard to give a quick or direct answer, because everyone's packaging or bag needs, marketing strategy and branding is so different.
The most simple way I can explain is, it depends on how complicated the packaging design is. It also depends on how complicated the artwork design is. If you really want to stand out from the crowd, we suggest getting the work done by a professional.
As you can see from the two pictures below, the packaging template design would be complicated and would require a professional packaging designer to design.
However, if you just require a simple design like a boutique bag or a shirt box, then we are often able to create the die cut template, and place your artwork design or logo where you require on the bag. We can do this as a complementary service, so that you do not have to enagage a Packaging Designer or Graphic Designer - however this is on a case-by-case basis, because it is our manufacturers who can advise if it is a straightforward job for them or not.
For example, we work with event managment companies who need event bags for their clients. They just send us their bag size requirements, the colour of the bag they require (CMYK colour code- if not white or black), and the logo they want printed. We can offer to create the die cut template and organise the logo placement at no cost.
The above bag is one of the bags we made for our client. They supplied us with the bag size specifications, their logo in a .jpeg file, and logo placement directions. We were able to make the bag without having to ask our clients to engage a Packaging Designer to create the bag template.
We usually ask our clients to supply us with a picture of the packaging design they require (a photo from Google images, or even a hand drawn design is fine).
From that, we can indicate whether our client would need to engage the services of a designer.
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.