We love seeing beautiful, fun, clever (and even funny) retail bags out and about.
If you purchase retail bags for your shop or boutique, think about what you can do with the design or shape, to make people pay attention to your shopping bag.
The goal is to make people look twice at your retail bag, take notice of your brand, share the picture of your bag on social media sites (thus getting exposure for your brand) and getting people to re-use your bag. For all the effort and expense of the retail bag, you want to get some sort of ROI! So if it suits your brand image, think about doing something different and unique!
We have some great examples below, to give you some inspiration for your next retail bag design:
These fabulous zoo retail bags are fun and memorable! (Designed by Irina Blok), we love that they are they are subtly cut to shape of the animal printed on the front. The simple design makes them really attractive, and great for both children and adults.
These luxury retail paper bags below, were designed for a cosmetics company by Wataru Yoshida. These bespoke bags are beautifully designed and look superior quality - the client is sure to re-use the bag or keep it! the only thing missing is the client's logo.
Don't forget to brand your bags to ensure that people know who you are and how to contact you!
These retail bags were created for a hair salon by Tokyu Agency. It certainly stands out from the crowd and is sure to get a few double takes and people talking about the bag.
This retail bag from Aritzia (shown below) is sure to make the customer smile. If your brand allows it, humour and cheekiness is a great way to communicate with your clients and make them think of you in a positive way.
This paper bag below is for a takeaway restaurant - Maaemo, based in Norway. This branded paper bag is a really beautiful and unusual design, but also a practical design with a wide flat bottom. It is sure to be a talking point amongst customers.
This retail shopping bag below designed by Agence V was produced especially for a retail show in Paris. It touches on a bit of humour, and incorporates the product into the bag, but in a non-conventional way.
This shopping bag below was produced by a company to help cure hunger in NY. Its a great concept that you can see the beautiful products through the bag, by incorporating a plastic window. Great for almost any product! Especially if you also have beautiful packaging inside the bag.
We hope we have inspired you to talk to your marketing team and Graphic Designer to create a jaw-dropping retail shopping bag for your boutique shop or retail outlet bulk purchase!
Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month.
Check our our blog on Unique branded retail bags - how you can stand out from the crowd!
We supplied the beautiful stylish rigid boxes with embossed logo and ribbon closure for TIPI Interiors. Check out their website for beautiful home wares.
The 2015 Australian Packaging Design Awards are open, and entry closing date is 29 July.
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Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs.
Email us here with your bag & box requirements.
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.