According to forbes.com, 95% of new products fail every year. While there might be a lot of
factors that contributed to this, this one is the simplest reason—most customers don’t have the time
and energy to go through every detail of each product they see on the shelves and which ones go to
their shopping carts. They use a simple solution and that solution is looking at the product’s
Your packaging is just as important as your product. Investing in great packaging will not only lead to
customer attraction, but packaging alone can lead to increased sales.
No matter which industry you are in, chances are you have competitors. And it’s crucial to
differentiate your product from the competition.
One of the biggest struggles you may be facing as a business owner in an already crowded space of
online selling or just putting your products out there, in general, is building an image that encourages
your customers to make repeat purchases. For emerging brands, it's more important than ever to
make their name in the industry let alone get noticed by their target audience.
Most of your potential customers make their first impressions about your product and your company
based on the way your packaging is presented. Your packaging is what most of your customers see
first when interacting with your brand—they develop an image about your brand which contributes to your overall branding and this will play an essential part in your business since this can mean your
brand will get noticed and recognised easily for their next purchase.
Did you know that 61% of online shoppers say that branded, gift-like packaging makes the brand
seem more upscale, and 38% of online shoppers say that premium packaging gets them more
excited about opening a package. (Source: mytotalretail.com).
A well-designed customised packaging goes beyond just about it looking aesthetically pleasing for
your customers, but your product’s packaging actually motivates your customers to take specific
actions such as share their experience with the brand through recommendation or even a repeat
Needless to say, good packaging in and of itself is a great marketing tool for your brand. People who enjoyed their purchase will naturally recommend it and word of mouth is a fantastic way of getting your brand name across the market.
Packaging, when done correctly and creatively, is ultimately what sells your product. It's more than
just putting your logo on a package. It draws attention, sends a message through the essential
information you put in your packaging, and ultimately, makes consumers feel a certain way.
For some businesses, packaging is an investment, not a cost. More and more businesses, whether big or small, are using premium quality custom packaging as one of their marketing vehicles as it plays a big impact on their sales.
Your product packaging goes just beyond colors and branding. You may even agree when we say
that the total value of your product cannot be determined by its packaging. However, most often than not, your packaging can be your only chance of winning over a customer.
Custom Printed Bags and Boxes specialies in supplying premium quality custom printed paper bags and boxes including product packaging. We custom make each order from scratch, and can supply unique product packaging designs Australia and New Zealand wide.
Contact us to discuss how we can assist you with your bespoke product packaging needs!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.