This article just through from the Sydney Morning Herald: http://www.smh.com.au/national/plain-packs-put-off-smokers-20121129-2aitp.html
The power of packaging is shown in this article.
Quotes from the article include:
New laws that take effect from Saturday requiring cigarettes to be sold in drab brown packaging, including health warnings that cover 75 per cent of the pack.
"REPORTS from smokers that cigarettes in plain packs taste worse could be an early indication the new laws will be effective in reducing smoking rates, health experts say."
"Cancer Council chief executive Ian Olver said it was well-established through more than 20 years of research that branded packaging was a powerful marketing tool for recruiting new smokers."
''We were always confident that plain packaging would take away a lot of the glamour that seduces young people into a tobacco addiction, because the evidence is so compelling," Professor Olver said.
''We've heard that some smokers suspect the flavour of the tobacco in the plain packs tastes worse and has been changed, when it hasn't,'' he said. ''It's more likely that without the glossy pack and the iconic branding, tobacco is simply tasting more like the lethal poison that it is.''
University of Sydney professor of public health Simon Chapman said he had received ''several emails and phone calls from smokers saying, 'I've been buying my brand in new packaging but it tastes terrible and I've decided to quit'.''
He said the phenomenon had caused ''a lot of animated discussion in my field; this might be quite big''.
''The thinking has always been that the biggest effect will be on future generations, they will not have grown up having ever seen lovely packaging.
Read more: http://www.smh.com.au/national/plain-packs-put-off-smokers-20121129-2aitp.html#ixzz2DegOY5Jy
I don’t know about you, but every time I get home from an event, I have a heavy event bag full of a variety of postcards, flyers, brochures and giveaways that I often end up throwing away with a moments glance.
I wanted to explain my take on event bag fillers, and run through some good and bad ideas for your future event bags.
Some good ideas for giveaways are are food – chocolates, drinks, nibbles, samples of your product or a wrapped present of some sort (chocolate or a small sample of your product, for example), a hugely discounted gift certificate or a 'two for one' deal (that is really worth something - not just $5 off) – but package it or make it stand out somehow (maybe tying ribbon around the voucher?) otherwise people might see it as a worthless piece of paper.
Some bad ideas are key rings – who doesn’t have one of those already? figurines – who is going to keep them displayed around the house? Plus you don’t want them to get into the hands of someone under the age of five.
If you are sticking to a budget for your conference or event (as most people do), don’t throw away money on silly, gimmicky give-aways that you know will end up in the bin. It’s not only bad for the environment, but a waste of your money – think about what the hundreds (or even thousands) of dollars that you spend on unwanted giveaways could have bought you, through other marketing efforts, or through spending a little bit more on a giveaway that is a truly thoughtful.
Remember to always link the giveaway to your brand or your industry if you are not giving away samples of your product.
Make it fun! You want people to like your brand and take notice of you.
If you are giving away samples of your product, remember the basics for the packaging – keep it to your branding colours, include your logo, slogan and most importantly include the ‘how to buy’ or ‘how to contact us’ details. This could include where your product is stocked or your website details for online sales. The worst thing ever is a potential customer enjoying your sample, then finding it hard to contact you, find your website, or find out where they can buy it from their local area!
Best of luck with your conference bag giveaways!
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.