Custom Printed Bags & Boxes
  • Home
  • RIGID BOXES
  • PAPER BAGS
  • FLAT PACK BOXES
  • Contact Us

The power of packaging: Plain cigarette packaging 'put off' smokers

30/11/2012

0 Comments

 
This article just through from the Sydney Morning Herald: http://www.smh.com.au/national/plain-packs-put-off-smokers-20121129-2aitp.html

The power of packaging is shown in this article.

Quotes from the article include:
New laws that take effect from Saturday requiring cigarettes to be sold in drab brown packaging, including health warnings that cover 75 per cent of the pack.

"REPORTS from smokers that cigarettes in plain packs taste worse could be an early indication the new laws will be effective in reducing smoking rates, health experts say."

"Cancer Council chief executive Ian Olver said it was well-established through more than 20 years of research that branded packaging was a powerful marketing tool for recruiting new smokers."

  ''We were always confident that plain packaging would take away a lot of the glamour that seduces young people into a tobacco addiction, because the evidence is so compelling," Professor Olver said.

  ''We've heard that some smokers suspect the flavour of the tobacco in the plain packs tastes worse and has been changed, when it hasn't,'' he said.   ''It's more likely that without the glossy pack and the iconic branding, tobacco is simply tasting more like the lethal poison that it is.''

University of Sydney professor of public health Simon Chapman said he had received ''several emails and phone calls from smokers saying, 'I've been buying my brand in new packaging but it tastes terrible and I've decided to quit'.''

He said the phenomenon had caused ''a lot of animated discussion in my field; this might be quite big''.

''The thinking has always been that the biggest effect will be on future generations, they will not have grown up having ever seen lovely packaging.

Read more: http://www.smh.com.au/national/plain-packs-put-off-smokers-20121129-2aitp.html#ixzz2DegOY5Jy
0 Comments



Leave a Reply.

    Archives

    August 2021
    July 2021
    June 2021
    May 2021
    March 2021
    February 2021
    January 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    February 2020
    January 2020
    December 2019
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012

    Author

    Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.
    Blogging about packaging, branding, marketing, advertising, bag & packaging design and more....

    Categories

    All
    Branding
    Custom Printed
    Custom Printed
    Custom Printed Event Bags
    Event Bags
    Event-bag-supplier
    Event Bag Supplier Australia
    Low Minimums Event Bags
    Marketing
    Packaging
    Printed-cotton-bag-supplier
    Printed-paper-bag-supplier
    Promotional Boxes
    Promotional-packaging
    Short Run Conference Bags

    RSS Feed

Services

Paper Bags
Flat Pack Boxes
Rigid Boxes

Company

​Testimonials
Our Clients
How it Works
About
​
Blog



Support

Contact
FAQ
Terms & Conditions
​
Custom Printed Bags & Boxes

AUSTRALIA: admin@cpbab.com.au | (02) 9136 0429

NEW ZEALAND: admin@cpbab.co.nz | (09) 930 7199
© COPYRIGHT 2020. ALL RIGHTS RESERVED.
  • Home
  • RIGID BOXES
  • PAPER BAGS
  • FLAT PACK BOXES
  • Contact Us