Custom Printed Bags & Boxes
  • Home
  • RIGID BOXES
  • BAGS
  • FLAT PACK BOXES
  • Contact Us
  • How it works
  • FAQs
  • Terms & Conditions
  • Blog
  • Testimonials
  • Our Clients
  • About Us

How packaging colours impact sales

1/7/2020

0 Comments

 
Research shows that the visual appeal of a product is a major influence on a consumers buying decision.
​
According to Color Psychology, the colour, look and feel of a product affect 93% of the buying decision of consumers. Depending on your target audience, your packaging colour can draw your audience in or chase them away. 
⁠
Specific colours, when used in your packaging, can elicit certain emotions that can influence the way
buyers perceive a product, and some particular hues can increase appetite!
⁠
In a study on the impact of colour on marketing, researchers have found out that up to 90% of quick
judgements made about products can be based on colour alone albeit depending on the product.
But how do you pick colour hues that suits your brand, associates it to your product, and appeals to your audience?

Keep these things in mind:

Think of your audience
⁠Always keep a laser focus on your target audience. They are, after all, who will consume your products. Identify and understand their needs and motivations. What is their age, gender, economic status, education, etc? This will help you narrow down colours to a few that you think will appeal more to them.

Know your message
The packaging colour should communicate about the product and the message you want to send to your audience. For example, the colour you chose for the products packaging associates it with the composition of your product. Example, a red packaging when a product has a cherry or strawberry composition in them. Moreover, do you want them to think about the product as fun? Do you want it to appear luxurious? 

Maintain design and font consistency
The colours you choose should be cohesive with the design and font as these also send a message across to your buyers. Never go overboard as you lose out on communicating your brand’s voice. Your brand and products story should flow seamlessly through your packaging design, font, and colour.

Stick to your brand colours
Keep in mind that your audience should be able to recognise your brand no matter what the packaging or colours. Always maintain colour consistency and brand identity. Most of the influential brands have colours that they are easily recognised by—the effectiveness of colour and design consistency can be seen in consumer recall.
​
Let’s explore the infographic created by Iconic Fox to know how each colour influences emotions and purchasing decisions.

Picture
0 Comments

    Archives

    December 2020
    November 2020
    September 2020
    August 2020
    July 2020
    June 2020
    February 2020
    January 2020
    December 2019
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012

    Author

    Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.
    Blogging about packaging, branding, marketing, advertising, bag & packaging design and more....

    Categories

    All
    Branding
    Custom Printed
    Custom Printed
    Custom Printed Event Bags
    Event Bags
    Event-bag-supplier
    Event Bag Supplier Australia
    Low Minimums Event Bags
    Marketing
    Packaging
    Printed-cotton-bag-supplier
    Printed-paper-bag-supplier
    Promotional Boxes
    Promotional-packaging
    Short Run Conference Bags

    RSS Feed

Services

Paper Bags
Flat Pack Boxes
Rigid Boxes

Company

​Testimonials
How it Works
About



Support

Contact
FAQ
Terms & Conditions
​
Custom Printed Bags & Boxes

AUSTRALIA: admin@cpbab.com.au | (02) 9136 0429

NEW ZEALAND: admin@cpbab.co.nz | (09) 930 7199
© COPYRIGHT 2020. ALL RIGHTS RESERVED.
  • Home
  • RIGID BOXES
  • BAGS
  • FLAT PACK BOXES
  • Contact Us
  • How it works
  • FAQs
  • Terms & Conditions
  • Blog
  • Testimonials
  • Our Clients
  • About Us