It has become common practice to provide attendees with special gifts at an event that they can take home. Rather than handing out single items, a great way to share your merchandise is to package multiple items into a handy bespoke paper bag. A great gift bag can help your company establish relationships, create a buzz and inspire action and follow-up.
Another benefit is that handing out bags printed with your logo or branding to customers is also a great way to increase brand awareness, as people will get to see them every time a customer walks round with one of your custom printed bags. For businesses who don’t offer products, you can still promote your brand by giving out printed bags and accessories at events where your target customers might be in attendance.
Putting together a perfect bag is also a great opportunity to get creative, with both a memorable bespoke bag and the special items you place inside. Here, we share a few ideas and tips to create a killer bespoke gift bag for your next event.
Start with a great bag.
Give practical items.
Custom Printed Bags & Boxes supplied these bespoke event paper bags.
Reach out to discuss custom bag needs today
We specialise in custom making paper event bags, promotional bags, retail bags and VIP gift bags for a range of industries, Australia and New Zealand wide.
To discuss your custom paper bag needs, contact us on
Custom Printed Bags & Boxes AUSTRALIA
Office: (02) 9136 0429
Custom Printed Bags & Boxes NEW ZEALAND
Office: (09) 930 7199
Custom cut box inserts, also known as packaging inserts or packaging inlays, are used to make sure your products not only sit securely inside your box, but can be used to display your products in a particular and more aesthetically pleasing way.
Custom made packaging inserts can come in the form of molded pulp inserts, cardboard inserts, or foam inserts.
Other than product protection in gift boxes or settlement boxes in particular, custom inserts allows you to present your products beautifully during the unboxing experience. If you have multiple items in one box, packaging inserts are a great way to position each product just the way you'd like. What's better is that you can fully customize box inserts with your branding!
Protection wise, if your product arrives damaged because the packaging did not perform its job, your company loses time in customer service and wastes the effort of sending a replacement and winning your customer back - which is why packaging inserts are often needed for standard products too.
Below are some custom insert options with their uses and examples:
1. Foam Inserts- Lightweight and durable inserts with high-impact resistance. Perfect choice for fragile items or for luxurious feel. An exact mold is made of your products and then transformed into a gentle foam cushion that safely envelops and displays each individual part.
The foam can be created from a variety of materials and endlessly crafted to meet your exact product needs. Your end user simply removes your product from its protective nest.
You can also add a more luxurious feel to your foam inserts by adding a velvet or silk inlays.
A printed cardboard on top of the foam insert is also a great idea for labeling each items inside your box. Perfect for small and multiple items.
Foam Insert with printed cardboard on top to label each item
Foam Insert to hold bottle of wines snuggly Foam Insert with silk overlay
Foam Insert with velvet overlay
2. Cardboard Inserts- Nothing is worse than opening a box only to find that the contents have collided with each other and broken.Paperboard or corrugated packaging inserts made for versatile printing capabilities. A cost effective solution.
3. Molded Pulp Inserts- Sustainable and eco-friendly with recyclable capabilities. Extremely tear-resistant and detailed mold.Fragile items such as wine bottles or glass wares need an extra level of protection that can only be provided by a custom molded pulp tray. Although they are light-weight and cost-effective, they provide a high degree of protection for the most delicate of shipments.
Custom Printed Bags and Boxes Australia and New Zealand specialises in supplying fully tailored inserts, packaging and paper bags to our clients. We can customise your inserts to your exact specifications, to make your product packaging stand out and showcase your product in style!
Contact us to discuss your product packaging needs.
It's critical to get your product packaging right: for sales and branding purposes.
So what is product packaging? Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, box or paper bag.
To the consumer, sloppy packaging suggests a sloppy product.
Your packaging has to reflect the care you pour into making your product in the first place. And sometimes you only have seconds to grab attention and make the right impression.
If your packaging needs to represent a certain brand aesthetic, make sure you’ve gathered the following information before you start:
Before you start in designing your product packaging make sure you’ve gathered the following information:
You would already have the CMYK values or Pantone Matching Values (PMS) colors include those as they’re specifically for printing. (If not, a hex code is fine, too.) Your Graphic Designer would have provided you with these with your logo or other branding files.
Make sure you have the proper fonts. Again your Graphic Designer would have worked with you on finding the right font for the brand image you want to create for your product.
If you need to put a logo on the package, make sure you have a vector file available -- .pdf, .ai
Here are the guides to make your packaging print stand out:
Capture attention and aid brand recall
It may sound obvious – and it probably is – but the use of bold colours can really make for a striking, impactful appearance when your customers receive their order.
Perhaps even more importantly however is to make sure that the colours chosen reflect your brand.
Whilst they may not have to strictly follow the exact colours you use elsewhere (as your logo can still be used to tie it all together), if it is completely different from what your customers have seen before, it will inhibit recall and potentially seem a bit jarring.
Detailed graphics and imagery
Whilst usually reserved for retail packaging applications – where appearance of your product packaging can make or break its success in crowded retail spaces – some high end brands are beginning to use full colour graphics and designs on their printed ecommerce boxes.
Full colour print can, as with bold blocks of colour, create an impactful appearance – crucial when aiming to foster engagement and loyalty with your customers.
However, it can also be used for more than this, being useful for conveying instructions, example uses, returns info and even upselling accessories or other products in the range.
Popular, contemporary trend
A popular trend is the use of white inks.
Whilst many packaging companies are not able to print in white, for those that can it creates a unique and interesting appearance which can help your brand stand out.
It can convey a sense of luxury and help with positioning as a premium brand.
It can of course be used with other colours to create some interesting and unique effects.
Spot Laminating or Spot UV
Subtle way to add a touch of class
Another way to create a striking (and fairly unique) appearance is to use spot UV.
Often used on glossy brochures and book sleeves to add areas of high gloss to otherwise matt surfaces, a similar technique can be used on corrugated packaging too.
This can involve picking out specific colours – effectively used in conjunction with other printing techniques – or can even be used in isolation to create a very subtle, high end effect.
Plain Spot UV
Coloured Spot UV Print
Surprise customers upon opening
Whilst many companies will look at printing a logo on the outside of their printed ecommerce packaging, doing just this can be missing a trick.
Many of the most striking unboxing packaging experiences look fairly innocuous on first appearance – a plain brown box. But upon opening, the customer is greeted with bright colours, logos and information about their purchase.
Single Colour Logos
Simple, easy to recall branding
Even if you cannot afford to do something more advanced – or your target market / brand positioning do not warrant it – it is nearly always a good idea to print a simple company logo somewhere on the box.
Combining different print options
Finally, don’t be afraid to consider combinations of the above options.
Some of the most beautiful packaging designs combine various colours, techniques and ideas to create truly breath-taking appearance that your customers are certain to remember.
Spot UV and Gold Foil Print
Full Colour Print with Gold Foil Logo
Custom Printed Bags and Boxes Australia and New Zealand specialises in supplying fully tailored packaging and paper bags to our clients. We can print to your exact specifications, to make your product packaging stand out!
Contact us to discuss your product packaging needs.
How to create the perfect paper bag for your conference, product packaging or marketing, and promotional needs
A functional and stylish paper bag for your event, product packaging or marketing and promotional needs can make a strong first impression for your brand.
It’s time to revisit the idea of the paper bag as a key promotional item, one that can be retained by customers.
Here are the important things to consider when designing your branded paper bag:
1. Materials – use materials that represent your brand. If you want your brand to look luxurious then use a luxurious material such as textured paper stock. Keep your branding classy and elegant using quality print options, such as embossing, spot uv or foil. You can also choose different kinds of handles: satin ribbon handles, thick cotton, grosgrain ribbons or rope handles. At Custom Printed Bags and Boxes, we don't carry standard stock- we custom make to each order: meaning our clients tell us their unique needs regarding size, style, print, paper stock and handle requirements, and we manufacture accordingly.
2. Bold Messaging - you can just print your logo on a paper bag but why not make more of the space? You can put your marketing message, bold statements or statistics that reinforce your brand or messaging. You can even print an image. Why not put your website on it or your socials? You can use the bag as a way to tell people about an event, a campaign or something that people ought to know about. Perhaps there is a new part of the business that is now live and you need to draw attention to it? The bag that people take away into the high-street is a mini mobile billboard.
3. Thrills with Frills - add an exciting features to your paper bag. You may add lights or music to make it more unique, memorable, and exciting.
Custom printed Bags and Boxes can supply paper bags with LED lights and / or a music chip incorporated into the bag. You simply press a small button located in the inner lip of the bag to start the lights or music. This is a perfect bag design idea for marketing, product packaging and promotional events. As with all our projects, we custom make bags to your unique size, colour and print specifications. Learn more about how it works.
Contact Custom Printed Bags and Boxes for all your tailor made custom printed bag and box needs. We custom make all bags and boxes from scratch to our client's unique needs.
We look forward to working with you to create your paper bag or packaging with the wow factor!
Considering the importance placed on packaging, it is not surprising that a great deal of research is spent on motivational research, colour testing and psychological manipulation in order to ascertain how the majority of consumers will react to different packaging designs. Based on the results of this research, past experiences, and the current and anticipated decisions of competitors, the marketer will initially determine the primary role of the package relative to the product. Quality, safety, distinction, affordability, convenience, or aesthetic beauty are important factors to consider.
Based on Lumen Learning: Boundless Marketing - In a supermarket, a shopper passes about 600 items per minute, or one item in every tenth of a second. Thus, the only way to get some consumers to notice your product is through displays, shelf hangers and, last but not least, effective packaging.
“An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.” – Smashing magazine
Here are the ways packaging can be used as a marketing tool:
1. Functionality and innovation
Innovative packaging can make old products seem new, especially if it has a strong novelty appeal, for example, seasonal packaging. Unusual packaging can help to increase interest in a product and therefore boost sales. However, whilst innovation is appealing, functionality is essential for successful product packaging design. As great as a design may look, if packaging can’t stand up properly on a shop shelf, it is nowhere near as effective.
Photos above: Packaging manufactured by us, Custom Printed Bags and Boxes, for our client Chobani
2. Print Valuable Information
Products can be more attractive and appealing to shoppers when they can find detailed information about the goods on the label or packaging. This information may include all or any of the following – ingredients, direction for use, collectable images, among others. While designing your product packaging, it is essential to know the needs of your customers and the legal information required on your packaging. Your product packaging design can resonate with these needs. Some businesses may take advantage of big upcoming events by printing information related to it.
Photo Source: boxes manufactured by us, Custom Printed Bags and Boxes, for our luxury candle client
3. Perceived Value
Whether you know it or not, you automatically determine how much you’re willing to pay for an item before you look at the price. Consumers assign a value to the product and that value is determined, in large part, by it’s packaging. A well-designed package will establish the appropriate perception of value so that you feel good about the purchase even before you experience the product.
4. Clear Concise Brand and Product Names
It is an absolute necessity that whatever packaging design you opt for should grab the user's attention to your brand. Customers will never buy an item if they don’t know whose product they are buying. This will leave your product lying on the shelf for longer. For this reason, your product name should be clearly and boldly written on your packaging. This is an essential marketing and branding strategy.
Photo Source: Custom Printed Bags and Boxes manufactured these custom flat pack boxes
All the strategies mentioned above have the same goal and objective and that is to give your brand more exposure and visibility.
Custom Printed Bags and Boxes is a packaging and paper bag manufacturer and specialises in supplying innovative bespoke bags & boxes. Using the best technology available & with highly trained packaging technicians, we custom make bags and boxes to your unique corporate, event, promotional or product packaging & bag needs.
Our Founder Clara comes from a marketing and branding background, Clara understands that the look and quality of product packaging is as important as the quality of the product itself.
If you need assistance with your product packaging (or any bespoke packaging or paper bag needs) please feel free to call or email us
What is a dieline template? Understanding the importance of dieline template in creating your bespoke packaging
A dieline template is a PDF or Illustrator (ai) file that shows the flat layout of your bag or box and helps you place design elements on different panels of the box. It is a template for a package or bag. It’s a flattened outline of the cutlines and folds.
It serves as the package template that ensures proper layout for a printed product. It is a diagram that shows all the cut lines and folds of a package in flattened form. They are also used for envelopes, pocket folders, foam and card inserts.
Dieline is highly essential in the die-cutting process, as this will be the main template for the artwork of the packaging.
Below are the samples of dieline templates that we have created for our clients based on their unique packaging design, size, printing and insert requirements.
*This is a rigid box with magnetic close with custom cut out foam insert and an envelope.
Dielines play an important role in the die-cutting process. Think of it as a blueprint that ensures all physical elements of the final printed product, including:
When these elements are drawn, designers get a comprehensive view of how the final product would look. As a simple exercise, just grab an empty box of cereal or any kind of product box packaging or paper bag. Unfold all the tabs and flatten the box. You’ll be able to easily see where all the creases, folds, and other visual elements coordinate with each other on the box’s sides, front and back. These are dielines you could probably run a pencil on.
Dieline is essentially being used to any product requiring bespoke packaging.
Additional things to consider when creating a dieline template:
How Do You Create a Packaging Dieline?
In creating a bespoke packaging dieline you would need a computer software design tools such as Adobe Illustrator or Adobe InDesign.
No tool is entirely superior to the other, and choosing one is often a matter of personal preference.
If you don't have a Packaging Designer on hand, we can most often supply the dieline template for our clients as part of our service. We can even place the artwork on the dieline if its a simple project like the ones above. If the packaging shape is unusual or the product inside is unusual, we can recommend you to a Sydney based Packaging Designer.
So if you need bespoke packaging and don't know where to start, contact us at Custom Printed Bags and Boxes to discuss your unique packaging or bag needs and we can assist you throughout the whole process, from start to finish.
Great product packaging is a powerful extension of your brand. It has a major influence on consumer buying decisions that you should take into consideration. Certain colours and images can recall moods and inspire feelings in customers that you can leverage to improve sales. Packaging is an important part of your branding and presents opportunities to set yourself apart from your competitors.
If you want to launch a successful product, then start thinking outside the box, pun intended.
The first impression is always the best! Amaze your customers with an attractive packaging design.
Here are some packaging design tips that will make your product shine:
• Clarity & Simplicity - Be clear about your product and be clear about your brand. Keep these 2 questions in mind: What’s this product for and what’s the brand behind it?
These 2 questions will provide you a concise direction on how you want to go about your product packaging theme.
• Authenticity and Creating a first Impression – Originality and character are the heart of great brands and of course, great packaging designs. Be bold, be different, don’t be afraid to think outside the box and look into other product categories for surprising sources of inspiration.
You’ll be amazed with the variety of manufacturing and design options to become unique and outstanding.
From a customer’s point of view and because of the viewing distance from shelves and the fact that the products are arranged in rows and columns, all we see are actual patterns made of various products. It’s not until a certain pattern attracts our attention that we decide to take a closer look.
• Extensibility – A good packaging design allows for easy variations without losing visual appeal or brand recognition. Get a good grip of how your initial design looks and feels and get it ready to be malleable in terms of functionality and visuals. Packaging should be able to take on different sizes or shape but still maintain the brand’s feel.
• Practicality - It is the most unnoticed aspect of packaging design, simply because businesses often get lost in the journey of expressing their brand, and along the way losing sight of the simple task of the package carrying their product intact, safe and whole. Always make sure that the package serves its purpose by completing its main goal: sturdily housing your product.
Custom Printed Bags & Boxes supplied these stunning flat pack product packaging boxes with gold foil print inside and linen look textured paper stock with gold foil printing, for an upmarket look and feel, for our client's skincare packaging needs. We also supplied the custom cardboard inserts to ensure the product fit snuggly and was protected.
With over 15 years’ experience, using the best technology available and with highly trained packaging technicians & marketing specialists, we use our combined expertise to create bags and boxes to make your brand stand out.
Custom Printed Bags & Boxes manufactures bags and boxes to our client’s unique size, style and print requirements. We don’t carry stock – we only custom make. Meaning we are completely flexible on manufacturing product packaging to our client’s exact requirements.
Contact us to discuss how we can assist you with your bespoke product packaging for your product launch!
Seasonal packaging may be a lot of work, but there are great benefits to it. In order for you to stay competitive with big brands it is important that you adopt seasonal packaging.
Many brands use the holiday season to increase sales. One such festive occasion is Easter when brands tend to design special editions of their products. Colorful eggs, chicks, bunnies, carrots, and lots of other eye-catching ideas representing Easter. Unique packaging can make you stand out from the crowd and get people to notice you, share photos of your product on social media and choose your brand over others on the retail shelf during this period. I don’t think I’ the only one that will choose the nicer packaging of two similar products!
As packaging experts, we just love fresh and new packaging design ideas. With Easter just around the corner, here are some exciting packaging designs that are simply EGGciting and EGGcellent!
Photo Source: packagingnews.co.uk
Photo Source: https://www.pinterest.ph/pin/529947081132808312/
Easter-themed packaging to launch your product and as a marketing strategy:
Use Easter packaging as a time to launch your product or to send an Easter themed media kit to your target market and collaborators.
Planning the right Easter-themed marketing campaign could be the right decision for your business. You don’t have to be in the chocolatier business to benefit from the Easter buying season.
More often than not, you’ll be able to find ways to connect your product or service with the holiday. Correlating your brand with Easter motifs and symbols like eggs. Think Egg or bunny shaped boxes to stand out from the crowd.
OR, your brand may decide to let go of using an Easter-themed marketing campaign at all. Or you may simply market your campaign with an Autumn-based theme. Think packaging in the shape of a maple leaf….
This may appeal to a broader audience and allow you to stretch your marketing materials. If your campaign is based around Autumn, you can continue to use these materials well after Easter has ended.
Photo Source: https://www.trendhunter.com/trends/sticker-box
Photo Source: https://crazylittleprojects.com/cute-easter-pillow-boxes/
There’s no reason to avoid having fun. Get EGGstra crazy with your Easter-themed marketing campaign and throw in a fun pun when possible.
Remember, Easter is a busy time for all marketers, particularly the chocolate and confectionery businesses. It is easy to think that Easter is not applicable to your brand, but that doesn’t have to be the case. Easter is a sales opportunity across almost all industries.
Inside Retail Survey shows an increase in spending during Easter.
Contact us at Custom Printed Bags & Boxes for your holiday themed packaging needs - we can assist in supplying anything from media kits, product packaging and general marketing boxes and bags for product packaging, events, product launches or just VIP boxes and bag needs - we custom make to your exact style, size and print requirements. We don't carry any stock - we custom make to your exact style, size and printing needs so that you can get creative!
Working in the Real Estate industry, you will perfectly understand just how competitive it is. You will also know that when someone purchases a property, there’s a very good chance that they will need to sell it and buy elsewhere in the future. How do you encourage them to work with you again and refer you to their friends and family?
Giving your clients a settlement box upon their purchase or sale of their property says more than a congratulations. It leaves them with a positive reminder of their experience with your working relationship.
Here are some tips on how you can create a stand out settlement or handover box for your clients:
It’s all in the details
Make sure that your settlement boxes adds value to your business. It’s worth remembering that if you are giving your clients settlement boxes the box needs to reflect your brand or your company.
The style, colour of the box, the finish and the artwork should be kept in mind. Getting a bespoke settlement box speaks highly of your brand. Make your client feels welcome to their newly acquired home. You could print your welcome and thank you message on the inside lid of the settlement box.
Create a story
You can be creative in choosing your box style and what to include inside the box. You can include colours to add a more vibrant feel, or a textured finish for more luxurious feel, whilst of course keeping within your brand image.
Get creative and be that realtor that they’ve never had a more fantastic experience with! Apart from the keys and swipe cards, leave room for a bespoke gift or a token inside the box. It can be a small bottle of wine, a gorgeous customized pen with your client’s name engaved.
You could even delight them with a box in the shape of a house or a champagne bottle, or anything else you can think of.
Custom Printed Bags and Boxes specialize in assisting real estate companies by providing them with bespoke settlement or handover boxes. Contact us to discuss your bespoke settlement box needs.
Because we don’t carry stock, we can customize to your unique style, size and print requirements - including unique shapes to really make an impact. We can supply custom cut foam or card inserts. We can provide matte or gloss laminated finish, or even velvet, buckram or satin material finishes for an upmarket look.
We look forward to assisting you to create your dream settlement box!
An easy way to upgrade your bespoke paper bags is to opt for a luxury handle option. Satin ribbon handles are the perfect addition to your luxury paper bags. Ribbon handles ensure bags are sturdy and comfortable to carry. You can also add soft rope handles to your bags, or to add a luxurious touch you can opt for a ribbon slot to tie the bags together- perfect for gifts.
To help your paper bags really stand out you can choose handles in a contrasting colour to the bags.
Handles are often overlooked or are even an afterthought when designing a paper bag. Knowing about the different materials and styles used for handles are great for the designing process. From grosgrain and cotton twill to rope and satin ribbon materials, choosing the best type of handle for your bag can have a big impact visually. While these handle types are very unique, they add very little expense to the overall cost of the bag.
Here are the different kinds of handles to choose from:
Ribbons are soft, luxurious, have a glossy finish and is also quite durable. Ribbon handles come in a wide range of colours and can suit almost any style of bags. Ribbons are not very good for bags that will contain heavy goods. However, for smaller and lighter items, ribbon handles are an excellent choice, especially when the look and feel of the bag are more important.
Satin Ribbon or Grosgrain Ribbon handles are often inserted into the top fold of paper bags rather than in holes. They offer a premium look and a softer hand hold.
It can also be tied with a knot at each end or secured in the top fold of the bag.
Cotton also provides the same upscale feel as that of ribbon handles. However, cotton ropes have far more strength than ribbons. Also, thicker cotton ropes are comfortable to hold when it comes to carrying heavier loads.
Rope handles made from cotton or polypropylene rope are a popular choice. Simple, softer than twisted paper handles, but still attractive. Finished with a T-lace or knot or eyelet and available in many colours.
A T-lace is the most common way to finish the raw end of a rope handle. The small plastic fittings prevent the handle from slipping out.
A rope handle tied with a knot at the end is more expensive than a T-lace fitting because it will require more manual work. However, some value the personal attention to detail.
Machine made twisted paper handles are strong and rigid. They do not feel so luxurious, but they can endure a lot of strain. Also, manufacturers can make them very quickly.
Twisted paper is more economical than both ribbon and cotton since it is machine made, yet it is still relatively strong. Available as standard in either white or brown kraft – but with multiple other colour – these handles aren’t as luxurious as cotton or ribbon, but they do possess their own natural charm.
Die Cut Handle
Die-cut handles are made by cutting shapes from the bag itself, which give a more modern look and can make your luxury paper bag easier to store.
Handles are such small parts of a paper bag, but they make a big difference. Make sure you take the time to pick the right type.
We specialise in supplying innovative bespoke bags & boxes. Using the best technology available & with highly trained packaging technicians, we custom make bags and boxes to your unique corporate, event, promotional or product packaging & bag needs.
Short runs available - Custom made - Australia & New Zealand.
Contact us for a quote.
Custom Printed Bags & Boxes AUSTRALIA
Office: (02) 9136 0429
Postal Address: PO Box 351 Kiama NSW 2533
Custom Printed Bags & Boxes NEW ZEALAND
Office: (09) 930 7199
Postal Address: PO Box 106910, Auckland City 1143, New Zealand
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.