Great product packaging is a powerful extension of your brand. It has a major influence on consumer buying decisions that you should take into consideration. Certain colours and images can recall moods and inspire feelings in customers that you can leverage to improve sales. Packaging is an important part of your branding and presents opportunities to set yourself apart from your competitors.
If you want to launch a successful product, then start thinking outside the box, pun intended.
The first impression is always the best! Amaze your customers with an attractive packaging design.
Here are some packaging design tips that will make your product shine:
• Clarity & Simplicity - Be clear about your product and be clear about your brand. Keep these 2 questions in mind: What’s this product for and what’s the brand behind it?
These 2 questions will provide you a concise direction on how you want to go about your product packaging theme.
• Authenticity and Creating a first Impression – Originality and character are the heart of great brands and of course, great packaging designs. Be bold, be different, don’t be afraid to think outside the box and look into other product categories for surprising sources of inspiration.
You’ll be amazed with the variety of manufacturing and design options to become unique and outstanding.
From a customer’s point of view and because of the viewing distance from shelves and the fact that the products are arranged in rows and columns, all we see are actual patterns made of various products. It’s not until a certain pattern attracts our attention that we decide to take a closer look.
• Extensibility – A good packaging design allows for easy variations without losing visual appeal or brand recognition. Get a good grip of how your initial design looks and feels and get it ready to be malleable in terms of functionality and visuals. Packaging should be able to take on different sizes or shape but still maintain the brand’s feel.
• Practicality - It is the most unnoticed aspect of packaging design, simply because businesses often get lost in the journey of expressing their brand, and along the way losing sight of the simple task of the package carrying their product intact, safe and whole. Always make sure that the package serves its purpose by completing its main goal: sturdily housing your product.
Custom Printed Bags & Boxes supplied these stunning flat pack product packaging boxes with gold foil print inside and linen look textured paper stock with gold foil printing, for an upmarket look and feel, for our client's skincare packaging needs. We also supplied the custom cardboard inserts to ensure the product fit snuggly and was protected.
With over 15 years’ experience, using the best technology available and with highly trained packaging technicians & marketing specialists, we use our combined expertise to create bags and boxes to make your brand stand out.
Custom Printed Bags & Boxes manufactures bags and boxes to our client’s unique size, style and print requirements. We don’t carry stock – we only custom make. Meaning we are completely flexible on manufacturing product packaging to our client’s exact requirements.
Contact us to discuss how we can assist you with your bespoke product packaging for your product launch!
Seasonal packaging may be a lot of work, but there are great benefits to it. In order for you to stay competitive with big brands it is important that you adopt seasonal packaging.
Many brands use the holiday season to increase sales. One such festive occasion is Easter when brands tend to design special editions of their products. Colorful eggs, chicks, bunnies, carrots, and lots of other eye-catching ideas representing Easter. Unique packaging can make you stand out from the crowd and get people to notice you, share photos of your product on social media and choose your brand over others on the retail shelf during this period. I don’t think I’ the only one that will choose the nicer packaging of two similar products!
As packaging experts, we just love fresh and new packaging design ideas. With Easter just around the corner, here are some exciting packaging designs that are simply EGGciting and EGGcellent!
Photo Source: packagingnews.co.uk
Photo Source: https://www.pinterest.ph/pin/529947081132808312/
Easter-themed packaging to launch your product and as a marketing strategy:
Use Easter packaging as a time to launch your product or to send an Easter themed media kit to your target market and collaborators.
Planning the right Easter-themed marketing campaign could be the right decision for your business. You don’t have to be in the chocolatier business to benefit from the Easter buying season.
More often than not, you’ll be able to find ways to connect your product or service with the holiday. Correlating your brand with Easter motifs and symbols like eggs. Think Egg or bunny shaped boxes to stand out from the crowd.
OR, your brand may decide to let go of using an Easter-themed marketing campaign at all. Or you may simply market your campaign with an Autumn-based theme. Think packaging in the shape of a maple leaf….
This may appeal to a broader audience and allow you to stretch your marketing materials. If your campaign is based around Autumn, you can continue to use these materials well after Easter has ended.
Photo Source: https://www.trendhunter.com/trends/sticker-box
Photo Source: https://crazylittleprojects.com/cute-easter-pillow-boxes/
There’s no reason to avoid having fun. Get EGGstra crazy with your Easter-themed marketing campaign and throw in a fun pun when possible.
Remember, Easter is a busy time for all marketers, particularly the chocolate and confectionery businesses. It is easy to think that Easter is not applicable to your brand, but that doesn’t have to be the case. Easter is a sales opportunity across almost all industries.
Inside Retail Survey shows an increase in spending during Easter.
Contact us at Custom Printed Bags & Boxes for your holiday themed packaging needs - we can assist in supplying anything from media kits, product packaging and general marketing boxes and bags for product packaging, events, product launches or just VIP boxes and bag needs - we custom make to your exact style, size and print requirements. We don't carry any stock - we custom make to your exact style, size and printing needs so that you can get creative!
Working in the Real Estate industry, you will perfectly understand just how competitive it is. You will also know that when someone purchases a property, there’s a very good chance that they will need to sell it and buy elsewhere in the future. How do you encourage them to work with you again and refer you to their friends and family?
Giving your clients a settlement box upon their purchase or sale of their property says more than a congratulations. It leaves them with a positive reminder of their experience with your working relationship.
Here are some tips on how you can create a stand out settlement or handover box for your clients:
It’s all in the details
Make sure that your settlement boxes adds value to your business. It’s worth remembering that if you are giving your clients settlement boxes the box needs to reflect your brand or your company.
The style, colour of the box, the finish and the artwork should be kept in mind. Getting a bespoke settlement box speaks highly of your brand. Make your client feels welcome to their newly acquired home. You could print your welcome and thank you message on the inside lid of the settlement box.
Create a story
You can be creative in choosing your box style and what to include inside the box. You can include colours to add a more vibrant feel, or a textured finish for more luxurious feel, whilst of course keeping within your brand image.
Get creative and be that realtor that they’ve never had a more fantastic experience with! Apart from the keys and swipe cards, leave room for a bespoke gift or a token inside the box. It can be a small bottle of wine, a gorgeous customized pen with your client’s name engaved.
You could even delight them with a box in the shape of a house or a champagne bottle, or anything else you can think of.
Custom Printed Bags and Boxes specialize in assisting real estate companies by providing them with bespoke settlement or handover boxes. Contact us to discuss your bespoke settlement box needs.
Because we don’t carry stock, we can customize to your unique style, size and print requirements - including unique shapes to really make an impact. We can supply custom cut foam or card inserts. We can provide matte or gloss laminated finish, or even velvet, buckram or satin material finishes for an upmarket look.
We look forward to assisting you to create your dream settlement box!
If you’re new to the concept, a media kit box (also known as a press kit box) is a gift box with your businesses' product(s) and product information, which is sent to an individual in a company, a social media influencer or a reporter, as an advertising vehicle to showcase your new (or existing) product in a way that can create excitement for the receiver, and of course get you product physically into people’s hands who will then help promote it for you, to your target market.
If that sounds confusing, here's another way to explain it: lets say you are a business owner who makes and sells lipsticks. You are bringing out a new line of lipsticks and you want to get them into the hands of your favourite influencers on Instagram who have thousands of genuine engaged followers who are your target market, AND you want specific shops to stock them, because you have identified that your target market frequent these shops (either physically and online). You also want a free write up in the magazine / newspaper or online blog that your target market reads. In other words you want to get your new lipsticks noticed by your target market, with the end goal of gaining sales.
You know that sending a friendly but professional email won’t cut it. You know that once people get their hands on your beautiful lipsticks they will rave about them, stock them or write glowingly about them. This is where media kit gift boxes come in. You CAN get your products into the hands of the people you have targeted.
But, remember everyone has the same idea. So you need to stand out. This is where you need to get creative. You need to think about:
Here are the steps you need to take when creating your amazing media kit box:
Media kit boxes are a great way to promote your product and get your product in the hands of targeted people. Make sure your media kit box passes the wow test. Meaning when people see your media kit they say ‘wow’ because its so unique, interesting and beautiful.
*Custom Printed Bags & Boxes can work to almost any design – and can often provide the dieline template for your Graphic Designer to work off. If the design is too technical, we work with a preferred (and magnificent) Packaging Designer who can make the magic happen more often than not. We love working with brands of all sizes and industries to find the best marketing packaging solution to wow their customers.
Contact us to discuss your influencer or media kit box needs
If you have been tasked with organising a presentation box for your company's medical product, there are a few tips below to save you time and ensure you recieve the best experience from your packaging supplier.
Above: we supplied this custom printed medical product box with custom foam inserts, for our client's corporate presentation packaging needs.
1. If you can, provide the packaging manufacturer with the product die line template so they can ensure the packaging is the correct size for the product(s) - especially if they are supplying laser cut foam inserts, or even just to ensure the box size is as accurate as possible. If you cannot provide the product dieline to the packaging supplier, lay out your product(s) on a flat surface like a table and measure around the product as close as you can. This will give an approx size guide for you to be able to obtain a rough quote. If your product is quite intricate, you will need to send it to a specialist Packaging Designer (your packaging supplier should be able to refer you to one), to get a dieline template designed - this is if you need a detailed foam insert to ensure your product sits beautifully and professionally in the box and is well protected.
2. Information: what information needs to be included on or in the packaging. You can include information that can be displayed on each side of the box, even on the inner lid and on top of the foam insert. This is a great way to provide information if the parts are quite tricky.
3. Once you have collated all the information you need, you'll need to work with a Graphic Designer to design the layout of the text, images and logo on the box dieline template. You packaging supplier should be able to supply you with the dieline template of the box design so your Graphic Designer can pop the artwork on and send it back in the correct file format to the packaging supplier.
4. Get a printed sample or plain prototype made before placing the bulk order. It's important that you test your products in the box / foam inserts to ensure they are a snug fit, and you're happy with the overall look, feel and design before placing a bulk order. Any last changes can be made at this stage before the bulk order goes into production.
We hope these quick tips have helped!
If you need a packaging supplier to assist with your medical supplies or medical product packaging needs, Custom Printed Bags and Boxes can assist clients from all over Australia and New Zealand. We custom make each order from scratch (we dont carrry any stock) and can assist with short run requests. We supply premium quality packaging and can cater to almost any design requirement.
Contact us to discuss your packaging needs! We look forward to working with you!
Think back to the times in your life when you wanted to purchase a product or service. You may do a bit of research online yourself, but at the same time, likely you reach out to people you know for their personal recommendations. If you spend time on social media, its likely you have found some pages and groups that are relevant to your interests (parenting style groups, vegetarian groups, refurbishing furniture groups....) - the admins of these groups could be paid or unpaid influencers. People 'know' them and trust their recommendations.
For example I've been interested in refurbishing some old fashioned furniture to make it more modern. I found a woman on Facebook who posts images of her before and after refurbishments. She does such a great job that I started to wonder what products she uses. I scrolled down to find a video of her showing her viewers the brand of paint stripper, paints, even the brand of paint brushes she uses, and the website to go to to purchase the products. As I dont have time to research the best brands, and I wouldnt even know where to start comparing and what I was needing to compare, I just jumped on the website she recommended and purchased the products I needed because I trust that she knows her stuff, and I trust that she wouldnt use or recommend bad products.
Im not alone. In fact, 49% of consumers claim that they depend on influencer recommendations to help them decide for their next purchase (Fourcommunications, 2018). This just shows that consumers indeed trust influencers.
If you have identified an Influencer who aligns with your brand and whose followers are your target market, you'll need to think about how to make the most out of your investment (as likely you'll have to pay them to spruik your product).
The most common way of influencers to feature or review a product is through an unboxing video posted as a vlog in Youtube, Instagram video or Instagram story. This is why marketing teams of businesses are sending out packages to influencers hoping for their products to be featured and reach more people.
Here are some tips below:
To put it bluntly, your influencer kit should be amazing. The influencer (and their viewers) should feel excitement and satisfaction as they unbox your package. Your product should stand out. Here is the simple guide on how to make your influencer kit packaging amazing:
Photo source: Sweet Idea Dude
2. Having unique compartments where the product is placed will surely amaze influencers. It is like giving them a one-of-a-kind experience before the product is revealed. But, you have to make sure that it is not too complicated to explore as it can lead to frustration.
Take a look at Worldwide Axcess unique packaging for Marc Jacobs Decadence. It features a unique placement of the product inside the package. It looks very elegant and luxurious.
Photo source: Worldwide Axcess
3. Never forget to clearly communicate your message through the packaging. It is significant that the packaging itself speaks for your brand. Since you cannot physically be there to explain about your product, let your packaging do the talking.
4. The theme of the product launch or the tagline can be introduced through a hashtag. This will help people remember your brand easily and quickly search for you.
Worldwide Axcess packaging for Make Up For Ever “UHD” includes a hashtag on its packaging itself.
Photo Source: Worldwide Axcess
5. You could also include uplifting little cute reminders (if that suits your brand image). This can make the influencers feel that you really take time to create personalized messages for them. You can be viewed as an authentic and thoughtful brand.
Glossier puts a “smile always” reminder that can be read when the influencer opens the box.
An extra tip is to include personalized thank you messages to make the influencers feel that you really take time to know them and thank them for their time and effort. It's really a great feeling when someone is thankful for you.
Influencer kits require tons of effort and creativity if you want your brand to be viewed as significant, unique and unforgettable for both the influencers and their viewers.
Custom Printed Bags & Boxes specialies in supplying bespoke bags and packaging, including Influencer packaging. We custom make each project from scratch - meaning you and your Marketing and Graphic Design team can develop a unique and stunning concept, with almost no limits. Contact us to discuss. We look forward to hearing from you!
Put yourself in the shoes of a consumer and you walk towards a shelf full of the same products BUT with different packaging. Of course, you will roam your eyes and scan quickly for each product. Scan. Scan. Stop. Now, you can’t take your eyes off of that one particular brand. And, that’s your goal as a producer. Be that one particular brand.
Research by Veronica Maria Jarski of Marketingprofs.com shows that one-third of consumer purchase choices are based on packaging. That is why capturing the attention of consumers through packaging to eventually urge them to buy the product is a must for every business.
To help you out, here are the steps in creating the best packaging for that one particular brand which the consumers can’t surely resist:
1. Take some time to study your target market
Identify your target market by answering this simple question. Who would benefit the most in purchasing my product? After that, you need to analyze their interests, preferences and behavior so that you would have an idea on how to pique their attention.
Take KiX Cereal as an example. Its packaging impresses children with colorful cartoon characters. To make sure that children will have a more exciting breakfast, some parts of the box can be assembled into dragons, sea animals or spaceships. A great buy, fun starts immediately from the packaging itself.
Photo source: General Mills
2. Align your packaging with your brand and be creative to stand out
Make sure that your packaging matches well with your brand. This will help you create an identity for your brand while also making it easier for your customers to identify your products. Finding a unique angle on how you can introduce your product through its packaging is the key.
Designer WORKK created a unique packaging for Sunna Wear which makes waterproof socks that prevent feet from getting wet. The concept that the designer came up is “socks in a bottle.” The product is subtly leaving an impression to the customers as we all know how bottles keep something safe.
Photo source: 99designs
3. Communicate effectively and be transparent
It is important that the packaging can deliver relevant information such as the ingredients, instructions, manufacturing date, expiry date and others. The consumers are overwhelmed enough from choosing in a wide array of products. You don’t want to stress them more by either too little or too much information. I guess, enough is enough.
Help Remedies’ packaging designed by Chapps Malina features a pillow-like packaging made of soft paper pulp and biodegradable plastic. It is color coded and directly states the basic health problem that each product can treat. The packaging is straightforward, that's why it can clearly communicate its function.
Photo source: DesignOne
Yes, it’s high time you focus on creating the best packaging for your products in order to increase your sales. Take some time to study your target market. Align your packaging with your brand. Communicate effectively and be transparent.
Again, be the brand that the consumers can’t resist.
Custom Printed Bags and Boxes specialies in supplying premium quality bespoke packaging to Australia and New Zealand. We custom make each order from scratch and can offer short runs. Contact us to discuss your next packaging or paper bag needs.
Research shows that the visual appeal of a product is a major influence on a consumers buying decision.
According to Color Psychology, the colour, look and feel of a product affect 93% of the buying decision of consumers. Depending on your target audience, your packaging colour can draw your audience in or chase them away.
Specific colours, when used in your packaging, can elicit certain emotions that can influence the way
buyers perceive a product, and some particular hues can increase appetite!
In a study on the impact of colour on marketing, researchers have found out that up to 90% of quick
judgements made about products can be based on colour alone albeit depending on the product.
But how do you pick colour hues that suits your brand, associates it to your product, and appeals to your audience?
Keep these things in mind:
Think of your audience
Always keep a laser focus on your target audience. They are, after all, who will consume your products. Identify and understand their needs and motivations. What is their age, gender, economic status, education, etc? This will help you narrow down colours to a few that you think will appeal more to them.
Know your message
The packaging colour should communicate about the product and the message you want to send to your audience. For example, the colour you chose for the products packaging associates it with the composition of your product. Example, a red packaging when a product has a cherry or strawberry composition in them. Moreover, do you want them to think about the product as fun? Do you want it to appear luxurious?
Maintain design and font consistency
The colours you choose should be cohesive with the design and font as these also send a message across to your buyers. Never go overboard as you lose out on communicating your brand’s voice. Your brand and products story should flow seamlessly through your packaging design, font, and colour.
Stick to your brand colours
Keep in mind that your audience should be able to recognise your brand no matter what the packaging or colours. Always maintain colour consistency and brand identity. Most of the influential brands have colours that they are easily recognised by—the effectiveness of colour and design consistency can be seen in consumer recall.
Let’s explore the infographic created by Iconic Fox to know how each colour influences emotions and purchasing decisions.
According to forbes.com, 95% of new products fail every year. While there might be a lot of
factors that contributed to this, this one is the simplest reason—most customers don’t have the time
and energy to go through every detail of each product they see on the shelves and which ones go to
their shopping carts. They use a simple solution and that solution is looking at the product’s
Your packaging is just as important as your product. Investing in great packaging will not only lead to
customer attraction, but packaging alone can lead to increased sales.
No matter which industry you are in, chances are you have competitors. And it’s crucial to
differentiate your product from the competition.
One of the biggest struggles you may be facing as a business owner in an already crowded space of
online selling or just putting your products out there, in general, is building an image that encourages
your customers to make repeat purchases. For emerging brands, it's more important than ever to
make their name in the industry let alone get noticed by their target audience.
Most of your potential customers make their first impressions about your product and your company
based on the way your packaging is presented. Your packaging is what most of your customers see
first when interacting with your brand—they develop an image about your brand which contributes to your overall branding and this will play an essential part in your business since this can mean your
brand will get noticed and recognised easily for their next purchase.
Did you know that 61% of online shoppers say that branded, gift-like packaging makes the brand
seem more upscale, and 38% of online shoppers say that premium packaging gets them more
excited about opening a package. (Source: mytotalretail.com).
A well-designed customised packaging goes beyond just about it looking aesthetically pleasing for
your customers, but your product’s packaging actually motivates your customers to take specific
actions such as share their experience with the brand through recommendation or even a repeat
Needless to say, good packaging in and of itself is a great marketing tool for your brand. People who enjoyed their purchase will naturally recommend it and word of mouth is a fantastic way of getting your brand name across the market.
Packaging, when done correctly and creatively, is ultimately what sells your product. It's more than
just putting your logo on a package. It draws attention, sends a message through the essential
information you put in your packaging, and ultimately, makes consumers feel a certain way.
For some businesses, packaging is an investment, not a cost. More and more businesses, whether big or small, are using premium quality custom packaging as one of their marketing vehicles as it plays a big impact on their sales.
Your product packaging goes just beyond colors and branding. You may even agree when we say
that the total value of your product cannot be determined by its packaging. However, most often than not, your packaging can be your only chance of winning over a customer.
Custom Printed Bags and Boxes specialies in supplying premium quality custom printed paper bags and boxes including product packaging. We custom make each order from scratch, and can supply unique product packaging designs Australia and New Zealand wide.
Contact us to discuss how we can assist you with your bespoke product packaging needs!
A Media kit tells your target market, prospective collaborators and influencers everything they need to know about your brand. It is a first impression, which means your media kit should standout.
For anyone trying to build a brand, media kits are essential. They are a marketing tool that can help you reach out to clients, showcase your work, and ask for collaborations with influencers.
Think of a media kit as your resume – highlight your offerings.
A Media Kit is a great opportunity to reflect your personal brand and demonstrate your professionalism. As an establised business you should have already decided on your personal brand style guide – fonts, colours, logos, visuals – so remember to keep any marketing mateials going into your media kit clean and consistent. Create a media kit that resonates your brand.
What to consider in creating your media kit?
Your media kit can be a written document or “Think Outside the Box”. Everybody loves to receive a gift. Why not send a media kit presentation box to your prospective target market, collaborators and influencers. Have them try your product first hand.
But the gift alone may not sell your pitch or tell your story. That’s why it is important to put it in context and make the connection.
Here are some of the things that you need to remember when crafting a media kit presentation box:
Your packaging should reflect your brand. It should have the right look and feel as per your brand image as discussed briefly above. If you are in the cosmetics industry and you have a luxury brand, you might want to try glossy finish, metallic inks, full colour print or coloured spot UV to highlight certain graphics.
Image source : https://thelittleloft.ca/pixi-pretties-pr-package
Pitfalls and what NOT do
Media kit product boxes are used to catch the eyes of your audience so you want to make sure that you media kit will be remembered. Put your best foot forward.
You want to make sure you DON’T do the following:
Don’t be generic – be unique and create a remarkable presentation that will be difficult for your competitors to copy. Stand out, be visible. By having qualities that lets your audience know that you are the star in your industry.
If you've been tasked with creating a media kit and require media kit presentation boxes / packaging, Custom Printed Bags and Boxes specialises in supplying (manufacturing) media kit presentation packaging to your unique size, style and print requirements. We offer low minimums. Please contact us to discuss your unique needs and we'll work with you to create a premium quality, stand out media kit box!
Some examples of media kits / product launch boxes that we have supplied are in the gallery below:
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.