Packaging trends to keep an eye on for 2020

2020 is set to be an excellent year poised to surprise all of us with the most creative packaging trends in recent memory. Whimsical fonts, cheery colors, sleek illustrations that are reflective of a brand are all coming together to craft a product packaging that will break through the clutter of the competition.

Brands face more competition than ever and your product packaging plays an increasingly important role in determining the success of your product by ending in a shopping cart of customers.
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We have curated the packaging trends that will pace in the market that will prepare you for a strong sprint for the year ahead:
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1. Packaging that tells a story

People are drawn to good stories. Storytelling plays a part in successful marketing and packaging is no different; it can speak volumes with no words at all.
Consumers are creatures of habit. They buy and reach out for the same products they know and are familiar with—often with barely any conscious thought process. By choosing to level up your packaging and use it to tell your brand story, it weaves a story in the mind of your consumers which in result, your brand instantly feels more relatable—and this enhances customer experience. 

Photo source: Scanwood

2. Heavily detailed packaging

Simplicity is a trend that’s been around for almost a decade and lasted. And while minimalism will always have a part to play in the packaging world, maximalism is a trend that features a more attention-grabbing, intense colors, full of details, and beautiful graphics kind of packaging.

​As consumers are slowly turning to be more drawn to packaging that reflects opulence and luxury, it’s not a surprise that this trend is one among that will dominate the retail space for the year ahead.
More brands will develop their packaging that communicates a luxury experience that focuses on over-the-top embellishments, richer color palettes, and more prominent patterns.  

Image sources: Pukka / Star Union

3. Sustainability and environment-friendly packaging

Last but definitely not the least, sustainable packaging is the trend we should all be embracing. Safe to say that sustainable materials will be the cornerstone of future packaging and far-sighted business owners are sure to jump on this train the earliest possible opportunity to ensure their competitiveness.

Driven by the fact that consumers are more willing to pay for more eco-friendly and recyclable products, customers are becoming more empowered and aware in their choice between single-use plastic packaging and ecologically aware packaging.

From this year ahead, as growing number of consumers are actively and consciously supporting social or environmental issues, expect to see more brands switch and make responsible choices when it comes to choosing packaging materials.

Image Source: ec30clean

Now that you know the packaging trends that will dominate the world for the year ahead, all that’s left for you to do is embrace them—and use them to take your product packaging to new heights this 2020.

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