Custom Printed Bags & Boxes
  • Home
  • RIGID BOXES
  • BAGS
  • FLAT PACK BOXES
  • Contact Us
  • How it works
  • FAQs
  • Terms & Conditions
  • Blog
  • Testimonials
  • Our Clients
  • About Us

Packaging trends to keep an eye on for 2020

23/12/2019

1 Comment

 
2020 is set to be an excellent year poised to surprise all of us with the most creative packaging trends in recent memory. Whimsical fonts, cheery colors, sleek illustrations that are reflective of a brand are all coming together to craft a product packaging that will break through the clutter of the competition.

Brands face more competition than ever and your product packaging plays an increasingly important role in determining the success of your product by ending in a shopping cart of customers.
​
We have curated the packaging trends that will pace in the market that will prepare you for a strong sprint for the year ahead:
​
  1. Packaging that tells a story
People are drawn to good stories. Storytelling plays a part in successful marketing and packaging is no different; it can speak volumes with no words at all.
Consumers are creatures of habit. They buy and reach out for the same products they know and are familiar with—often with barely any conscious thought process. By choosing to level up your packaging and use it to tell your brand story, it weaves a story in the mind of your consumers which in result, your brand instantly feels more relatable—and this enhances customer experience. 
Picture
Photo source: Scanwood
2. Heavily detailed packaging

Simplicity is a trend that’s been around for almost a decade and lasted. And while minimalism will always have a part to play in the packaging world, maximalism is a trend that features a more attention-grabbing, intense colors, full of details, and beautiful graphics kind of packaging.

​As consumers are slowly turning to be more drawn to packaging that reflects opulence and luxury, it’s not a surprise that this trend is one among that will dominate the retail space for the year ahead.
More brands will develop their packaging that communicates a luxury experience that focuses on over-the-top embellishments, richer color palettes, and more prominent patterns.  
Picture
Picture
Image sources: Pukka / Star Union
3. Sustainability and environment-friendly packaging

Last but definitely not the least, sustainable packaging is the trend we should all be embracing. Safe to say that sustainable materials will be the cornerstone of future packaging and far-sighted business owners are sure to jump on this train the earliest possible opportunity to ensure their competitiveness.

Driven by the fact that consumers are more willing to pay for more eco-friendly and recyclable products, customers are becoming more empowered and aware in their choice between single-use plastic packaging and ecologically aware packaging.

From this year ahead, as growing number of consumers are actively and consciously supporting social or environmental issues, expect to see more brands switch and make responsible choices when it comes to choosing packaging materials.
Picture
Image Source: ec30clean
Now that you know the packaging trends that will dominate the world for the year ahead, all that’s left for you to do is embrace them—and use them to take your product packaging to new heights this 2020.

Custom Printed Bags and Boxes specialises in supplying premium quality bag and boxes within Australia and New Zealand. Contact us here to discuss your bespoke paper bag or packaging needs

1 Comment

    Archives

    March 2021
    February 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    February 2020
    January 2020
    December 2019
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012

    Author

    Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.
    Blogging about packaging, branding, marketing, advertising, bag & packaging design and more....

    Categories

    All
    Branding
    Custom Printed
    Custom Printed
    Custom Printed Event Bags
    Event Bags
    Event-bag-supplier
    Event Bag Supplier Australia
    Low Minimums Event Bags
    Marketing
    Packaging
    Printed-cotton-bag-supplier
    Printed-paper-bag-supplier
    Promotional Boxes
    Promotional-packaging
    Short Run Conference Bags

    RSS Feed

Services

Paper Bags
Flat Pack Boxes
Rigid Boxes

Company

​Testimonials
How it Works
About



Support

Contact
FAQ
Terms & Conditions
​
Custom Printed Bags & Boxes

AUSTRALIA: admin@cpbab.com.au | (02) 9136 0429

NEW ZEALAND: admin@cpbab.co.nz | (09) 930 7199
© COPYRIGHT 2020. ALL RIGHTS RESERVED.
  • Home
  • RIGID BOXES
  • BAGS
  • FLAT PACK BOXES
  • Contact Us
  • How it works
  • FAQs
  • Terms & Conditions
  • Blog
  • Testimonials
  • Our Clients
  • About Us