The Atout France conference bag we supplied
If you are working in events, marketing, PR, Graphic Design, Retail, or if you are a business owner needing bags for your product packaging or your industry's annual tradeshow.... or for any of the numerous other reasons you need a bag, you will undoubteably need one that is unique to your size, printing, branding and design needs.
To create the perfect bag, whether as a give-away gift bag, promotional bag, retail bag, conference bag, product lauch event bag, product packaging bag... or any other bag! these are some important elements you need to think about and get right:
Your brand image: most importantly, your bag needs to fit in with the brand image (look) you want your product or service to portray. Are you a cute boutique shop selling pretty clothing and accessories? you would probably want to source a classic boutique style paper bag with ribbon handles, in your brand colour and logo printed. What about an IT event give-away bag with brochures packed inside? perhaps a non-woven bag would be best suited for the deleguates. It depends on what you want your brand image to be and how you want your business to be portrayed, amongst other things; like the bag's practicality and function.
Size: the size of the bag is very important. You don't want a product packaging bag that swallows up your product, or an event bag that is too small so that your flyers or promo items stick out the top in a messy and unprofessional way. Your product or event giveaways should fit neatly and snugly into the bag - the bag should be custom made to fit you product or your giveaway needs.
Shape: if you really want to stand out from the crowd, you could source a bag that is an unusual or unexpected shape. It is bound to get people looking more closely at the bag (and at your brand). A retail store in a zoo in America, sold their products in animal shaped bags - much to the excitement of children, and much to the amusement of the parents. If you can, try to make your product packaging bag fun or event bag memorable (if it fits in with your brand image).
Colour: the colour of your bag should match your brand colour. That's why it's important that you source from a bag supplier that can custom print to your exact CMYK / PMS colour code requirements. Think of the colour blue for example: there are dozens upon dozens of shades of blue. The ANZ bank blue is a particular shade of blue which never changes; therefore when they order event bags, they would provide the bag supplier with the blue CMYK colour code that is unique to their brand.
Printing: depending on your brand image or what the bags are used for, you can get creative with your printing needs. What about a call to action or unique pictures for a series of events that you hold throughout the year? with short runs you can make each event unique, you don't have to print just a generic logo on the bag and hand the same bag out at every event, in every shop, for every product pack bag you give out. Talk to your Graphic Designer or marketing professional about what you want to achieve - you might be surprised just what a bag can achieve in terms of communicating to your target market.
Special printing features: this could include Spot UV, foil stamping, or letter press printing for example. Think about what you want to achieve with your bags - a high end look for special deleguates to your exclusive event? or a product packaging bag that will stand out on the shelves alongside your competitor's products? Your bag is a mini-billboard and should reflect not only your brand image, but should be used to communicate to your audience. First you've got to get their attention - and that's where special printing features can assist!
Lamination: The type of lamination you choose on your bag, will depend on 'look' you want to achieve. Think of the brands on your level - are you a luxury brand that would need a high gloss look, or are you trying to project an earthy, environmentally friendly look, which a cotton bag or kraft paper bag could suit the brand image best?
Thickness: think about what your bag is needed for, and you will be able to choose the appropriate gsm or paper / cotton bag thickness. For example if you are packaging a heavy product in your product packaging bag, you would need to look at around 400gsm thickness, but if you're just after a classic boutique retail bag, you could get away with 200gsm, which looks good quality, and can hold clothing and other light items. Even if you are purchasing bags for events, you need to know how heavy the items are that you are going to put in them. If you are going to be placing a bottle of wine, a promotional item, a heavy brochure and other items, you need to ensure you source a bag that has a re-enforced base, thick material (paper or cotton) and has re-enforced handle holes so they don't break.
Material: you need to think about if a paper bag would work best or if a cotton bag be the best fit for your brand image.
We understand that each client's needs are unique - that's why we do not stock any standard bags. We custom make to your unique requirements.
Product packaging bags that we supplied:
Event bags that we supplied:
Information pack bag that we supplied:
Retail bag that we supplied:
Product launch bag that we supplied:
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events.