Marketing through Packaging

Too often, few businesses still view packaging as an afterthought or an expense rather than an investment. But here’s the truth: packaging can make or break sales. If you’re not convinced, a survey done by IPSOS unveils that 7 out of 10 consumers agree that packaging design can convince their purchasing decisions. So, if you’re wondering why consumers may choose one product over the other?

The answer may just be as simple—and it’s in the product’s packaging.

Packaging is the first interaction that your potential customers can have with your product—it sets the tone of the entire buyer-seller relationship, it showcases your brand, it tells a story and it gives your brand a unique identity. 

How To Use Packaging As a Marketing Tool:
Product packaging can serve as a useful marketing tool. Here are ways packaging can be an essential tool for marketing.

1. Repurpose your packaging
Innovative design is one of utmost importance in marketing. More and more businesses are coming up with clever ways to repurpose their packaging to inject an added value. A lot of consumers look at
packaging beyond its main purpose. Sometimes, you can draw in more interest if your packaging can be reused or repurposed to fulfill a different interest. You can design your packaging to serve another
purpose (e.g. packaging where it can be cut out and converted into toys, packaging that can be
converted into pop-up pictures, etc.) Your options are endless on this one.

2. Prize/Reward Promotion
One of the best ways to grab the attention of your potential customers is through marketing promotions involving prizes. There are endless of ways you can incorporate a prize or reward scheme into your packaging to stir the interest and grab the attention of your potential customers. Aside from the fact that consumers love personalised rewards and/or incentives, rewards can also accelerate brand loyalty. In addition to providing relevant information on your packaging, some companies offer customers the chance to win mouthwatering attractive and hard-to-resist prizes. To do this, Ideally, you should choose a prize that perfectly matches your goals and your customers' needs or wants.

3. Print Valuable Information
Consider your packaging as your salesperson. When your product is sitting among varieties of other
products in the aisle, the information you put in its packaging will differentiate you among all the other brands out there. Use the information you put on to your advantage. First and foremost, make sure the information is detailed and appealing enough to attract your target market. 

Consider the needs of your customers when crafting and deciding on the information you’ll put on your packaging. Your product packaging design, tone, etc should resonate with your customers’ needs. Some businesses may even take advantage of big upcoming events/holidays by printing information related to it or decorating in the seasonal colours or images.

All the above marketing strategies will come in handy when planning for your next product’s packaging. So make sure to keep this in mind as they are the pillars of a great packaging. Don’t be afraid to have fun and craft your packaging backed by what you know most about your ideal audience.


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Custom Printed Bags & Boxes can assist you with your bag or box needs, by supplying fully customised bags and boxes (to almost any colour, size or design) you require for your business or special event, Australia or New Zealand wide.

Please note: we are not a wholesale supplier. We specialise in custom-making for specialty projects, therefore we do not have wholesale pricing (especially for short runs). If you have a budget we will work with you to supply the best option for your budget. 

We can assist with bespoke branded media kit boxes, influencer boxes, handover boxes, settlement boxes, product packaging, gift boxes, VIP boxes, branded paper event bags, conference bags, gift bags, retail bags with logo printed in particular.

Contact us to discuss your bespoke printed paper bag or box needs. We look forward to working with you!​