Unique marketing ideas: using packaging to impress your customers and draw attention to your brand

Creative packaging can draw your target customer's attention to your product either on the retail shelf or online. Marketers understand the power of packaging to attract customers. 'Unique marketing ideas is using packaging to impress your customers and draw attention to your brand' [1]

Think about your product and brand. Think about what your competitors are doing: are you just one product among dozens that look similar on the retail shelf? do you stand out? do you attract your target market to pick up your product over the others? if not, what can you do to stand out? Keeping in mind shelf restrictions, could you supply a box with an unusual cut out shape? or even an unusual shaped box? foiled printing or design to catch light and people's attention?

These quotes sum it up:
'While small businesses often see packaging as a cost they need to minimize, they may be overlooking its potential to help sell their product. Look at packaging not just as a way you are holding what you are producing, but as the silent salesperson. Your packaging is on the shelf communicating to people." [2]

'Packaging comes in every shape, every size, every material and every color—for every type of product imaginable. It’s the first impression we get about a product, but also represents the entire brand. A product might be fantastic with an equally killer logo, but awesome, trendy, on-brand, creative packaging is what really seals the deal. In fact, a box looks on a shelf or how a container feels in our hands can easily be the #1 factor in our decision to purchase a product.

Is your brand a modern, funky brand? do you have modern funky packaging to attract your target market? what can you do to reflect your brand to your target audience to make them intrigued?

'Unlike other types of design, product packaging design results in something tangible. It’s more personal: we hold it, share it and carry it. In fact, packaging has become so personal that there are huge fanbases that just love packaging. Have you heard of “Unboxing” videos? Dozens of YouTube channels exist just to showcase the packaging of products like the iPhone, Apple Watch, PS4 and more.' [3]

'In today’s competitive business environment, product packaging is as crucial as the product itself.
Apart from being visually appealing, your package design needs to be practical, (re)usable and make the consumer prefer your product over the competitor’s.
Brands like Apple, who get it right, pay a lot of attention to the minutest details and create an experience around “unboxing” their products.' [4]

'Packaging is central to both how products are used and how they communicate benefits to consumers' [5]

Review your packaging and think about ways you can make changes - big or small to attract your target market. Keep in mind shelf size restrictions and ensure you keep in mind your brand image when choosing design features as you don't want to attract the wrong audience (ie those that wont purchase your product, and alienate your target market).

References:
[1] Caitlin Jordan
[2] Jane Porter
[3] Sam Lundquist
[4] B&T Magazine
[5] Ben Punchard