Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: We are back on board now after a well deserved break. We look forward to working with our fabulous clients in 2018 on exciting bespoke bag and box projects! CLIENT SPOTLIGHT: We supplied these gorgeous bespoke rigid collapsible boxes with magnetic close for our client's marketing campaign promotional gift box needs. The beautiful pink branded outer box is opened via a magnet clasp. The inside box is a vibrant blue with a message on the inner lid. The box contains card insert layers. The first layer is removed to reveal a gift underneath. The text beckons the removal of the second layer, where more gifts are unraveled! BLOG: Check out this month's blog on How to create an exciting marketing campaign promotional gift box ABOUT US:
Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Custom Printed Bags & Boxes New Zealand PO Box 106910, Auckland City 1143, New Zealand PH: (09) 930 7199 Email: admin@cpbab.co.nz www.cpbab.co.nz Custom Printed Bags & Boxes Australia PO Box 655, Balmain NSW 2041, Australia PH: (02) 8959 7455 Email: admin@cpbab.com.au www.cpbab.com.au
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December has arrived and the excitement of Christmas is upon us. The retail shops are brimming with stunning product packaging and gift boxes on display for the Christmas gift buying season. Every company is different, so changing packaging for the season may not suit, but for some companies, packaging their product in Christmas themed packaging could be the reason a customer chooses their product over a competitor's on the retail shelf. 'Clever seasonal packaging may be the deciding factor for a customer trying to choose between your product and a cheaper, more generic option' (Shabi) Products that are polished, seasonal and unique have a better chance of being picked up and chosen over a similar product....Humans are highly visual. When we see something aesthetically pleasing,,it catches our eye. Your product may be exactly what the consumer is looking for, but if not presented the right way, it is easily passed over.This is especially heightened during the holiday seasons, where our eyes are trained to pick up on certain color patterns and images. Nearly 60% of product decisions are made at the shelf, and 56% of European consumers say in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.” Which product would be more likely purchased on the spot: a branded box of truffles or a Christmas themed edition of similar truffles? (If you know the quality is the same). The presentation matters. Most would go with the latter. (Sullivan) You can check our our Christmas Themed Packaging Pinterest board for more but here are a few of our favourites! References
Shabi https://www.allbusiness.com/small-business-benefit-seasonal-packaging-102220-1.html/2 Sullivan http://blog.quicklabel.com/2016/12/seasonal-packaging-gains-customers/ Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: We wish our gorgeous clients a wonderful Christmas and New Year! We hope you have a relaxing, fun and joyful break with friends and family over the summer holidays. May 2018 be a successful year for you personally and business wise! We will be closed from COB Friday 22 December to Monday 8 January. We look forward to working with you on your bag and box projects in the coming year. CLIENT SPOTLIGHT: We supplied these stunning Christmas themed bags with fairy lights, spot uv print and grosgrain ribbon handles for our client's event gift bag needs BLOG: Check out this month's blog on Christmas themed packaging & Bags You can also check out our Pinterest page for Christmas themed packaging if you're stuck for ideas and need some inspiration! ABOUT US:
Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Custom Printed Bags & Boxes New Zealand PO Box 106910, Auckland City 1143, New Zealand PH: (09) 930 7199 Email: admin@cpbab.co.nz www.cpbab.co.nz Custom Printed Bags & Boxes Australia PO Box 655, Balmain NSW 2041, Australia PH: (02) 8959 7455 Email: admin@cpbab.com.au www.cpbab.com.au Corporate gifting to VIP clients or even employees as a thank you gift from the company, is on the rise. Leading up to Christmas, companies are turning to corporate gifting as a professional, memorable and delightful way to show appreciation towards clients, suppliers and even employees.
If you are the one tasked with designing and / or sourcing bespoke corporate gift boxes, here are a few tips to make the process more seamless: What is the purpose of the gift box? Will you be gifting your client a bottle of champagne with glass flutes? or will you be gifting your employees a beautiful gold Christmas decoration? If you know what the gift is that you are boxing up, you will be able to figure out the size of the box required. A packaging supplier will need to know the length x width x depth of the box. Even better if you can also provide the content's size (eg a bottle of wine or the size of the Christmas decoration) so the packaging supplier can double check the measurements you have supplied them is correct. Do you require special protection for the gift or require a card or foam insert to display the gift professionally? For fragile gifts like Champagne bottles or candles, a custom cut foam insert would be the best option. If you want to display the gift or gifts and want them secured in the box to display them professionally, either foam or card insert could work. If you'd like to brand the insert, you can have a foam insert with card overlay which can have a design / text printed on. What printing do you require / what is your messaging? With the seemingly endless number of printing options available, you can print your logo or festive design in foiling, embossing, spot uv, full colour print,,,,or just a simple branded box with or without a Christmas message. What date do you need the boxes by? A good 4 - 6 week lead time will allow the packaging supplier to discuss various options they think would suit best for your particular products you are gifting, and even have time to send out a prototype to test the products in, or a fully printed sample to ensure you are 100% sure of your messaging and design before the bulk order is placed into production! Check out our Corporate Gift Boxes Pinterest page for more luxury packaging ideas. We look forward to assisting you with any tailor made bags or boxes for the festive seasons! admin@cpbab.com.au (Australia) admin@cpbab.co.nz (New Zealand) Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: For our Packaging & Graphic Designer followers, The Dieline Awards 2018 is now open for entry. The Dieline Awards is a worldwide competition which 'formally recognized the absolute best in consumer product design, and brings awareness to the immense value that lies in well designed brand packaging CLIENT SPOTLIGHT: We supplied these tailor made paper bags for our client's luxury event. These corporate branded event bags were custom made to size, with white and rose gold logo printed and grosgrain ribbon handles. BLOG:
Check out this month's blog on Luxury gift boxes - the 'how to' guide to impressing your VIPs ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Custom Printed Bags & Boxes New Zealand PO Box 106910, Auckland City 1143, New Zealand PH: (09) 930 7199 Email: admin@cpbab.co.nz www.cpbab.co.nz Custom Printed Bags & Boxes Australia PO Box 655, Balmain NSW 2041, Australia PH: (02) 8959 7455 Email: admin@cpbab.com.au www.cpbab.com.au Having just exhibited at the Office & PA Show in Auckland New Zealand, where we met with dozens of Office Managers, PAs and EAs who were keen to understand the process of designing and purchasing the perfect VIP gift box for their company. We have put together a quick guide on what you need to consider: Primary function: Firstly you need to consider what the box will be used for before you start designing the box. For example, are you gifting your VIPs a bottle of champagne? or are you gifting a delicate vase? Or just a beautiful box of chocolates? Once you know what the box will be used for, you can figure out the size of box you require and if you require card or foam inserts, silk or velvet overlay...let us know your perfect gift box needs and we can custom make it for you! Style of box: What style of box would suit your VIPs? Would a silk satin ribbon bow delight them and make them feel special? or would a sturdy magnetic close or rigid lid and box delight them more? Think about your VIP's experience of seeing and opening the gift box. Imagine what they would be attracted to more. Branding / printing: The branding / printing on the box should fit in with your company's brand image. We can supply full colour printed boxes or a subtle or luxurious embossed or foiled printing. The options are almost limitless! Talk to us about your bespoke printing ideas. Other information that we would require as your packaging supplier is:
- date needed by (for example, for Christmas gifting to your VIPs you would probably need the boxes delivered early December so you can pack and send / gift to your VIPs by mid December) - quantity required - pricing depends on the quantity. The higher the quantity, the lower the price per unit. But sometimes you only need a small quantity of VIP gift boxes for your special occasion. We can still assist with short run orders. But you could also consider keeping some and gifting boxes throughout the year if you need to keep each unit within a budget - delivery postcode(s). Do you require the boxes / bags to be sent to head office or to your offices around the country? we can make the process easier by delivering the quantities you require to different addresses. We look forward to hearing from you and working on your VIP gift boxes for your seasonal gifting requirements or special projects. Custom Printed Bags & Boxes NEW ZEALAND Email: admin@cpbab.com.au Office: (09) 930 7199 Postal Address: PO Box 106910, Auckland City 1143, New Zealand www.cpbab.co.nz Custom Printed Bags & Boxes AUSTRALIA PO Box 655 Balmain NSW 2041 Australia PH: (02) 8959 7455 Email: admin@cpbab.com.au www.cpbab.com.au Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: Our launch into New Zealand at the Office & PA Show in Auckland last month was successful. It was such a delight for our team to meet so many wonderful future clients and discuss their unique bespoke bag and box requirements. We look forward to servicing New Zealand with tailor made, custom printed bags & boxes! Some pictures of the event and our chocolate filled branded gift boxes that were provided at the incredible Libby Moore (ex PA to Opera Winfrey) talk are provided below: CLIENT SPOTLIGHT: We supplied these tailor made rigid lid and base marketing promotion gift boxes. Custom made to our client's size and printing requirements. BLOG:
Check out this month's blog on EA / PA guide to sourcing the perfect VIP gift box ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Custom Printed Bags & Boxes New Zealand PO Box 106910, Auckland City 1143, New Zealand PH: (09) 930 7199 Email: admin@cpbab.co.nz www.cpbab.co.nz Custom Printed Bags & Boxes Australia PO Box 655, Balmain NSW 2041, Australia PH: (02) 8959 7455 Email: admin@cpbab.com.au www.cpbab.com.au Custom Printed Bags & Boxes will be officially launched in New Zealand on 18th September 2017. To mark the launch, we will be exhibiting at The Office & PA show in Auckland on 19th and 20th September. What can Custom Printed Bags & Boxes offer New Zealand? Custom Printed Bags & Boxes can assist you with completely tailored bag and box needs. We are different in that we don't carry any stock - we custom make from scratch for each client's unique needs! We specialise in custom-made, branded gift boxes, media kits, handover boxes, settlement boxes, promotional marketing boxes, retail packaging and bag supplies, event bag and boxes and product packaging. Check out our galleries below to see the scope of bags and boxes we have supplied for past clients (in Australia) that we can now offer to our New Zealand clients! Gift boxes: do you need a corporate branded gift box for your VIPs - the below examples, include a rigid wine box with custom foam insert and soft stain overlay. The blue gift box with card insert contained 4 branded glasses, and the white rigid box was to present an engraved gift, enveloped in white foam and red velvet overlay for a luxury look and feel Media kit: do you have a new product or service to launch and want to catch the eye of influencers? You can now custom make eye-catching packaging to your product launch theme. Handover / Settlement boxes: are you a Real Estate Agent or Building company that required branded gift boxes with custom cut foam inserts for keys, garage remotes, USBs etc. We can supply custom cut foam in your bespoke box to your cut out requirements. Promotions: are you promoting a new or existing product? are you wanting to increase sales through promotions? we can supply promotional gift boxes, promotional retail display counter boxes and bags to catch your target market's attention and promote your product. Retail: we specialise in retail bags and boxes. From retail product packaging, to retail bags and retail counter display boxes. Stunning packaging and bags can add value to your customer's retail experience. Event bags: you can communicate your brand's message on event bags that are tailored to each event. We can supply low quantities, so even the smallest event or conference can be customised. Deleguates love receiving a bag full of goodies at an event. Make sure you fill your bespoke branded bags with fun gifts! Product Packaging: stand out from the crowd with your product packaging. You product packaging should portray your brand image and communicate the product, to attract your target market. We can custom make packaging to your exact size, style and printing requirements, including custom inserts, to hold your product in place. Custom Printed Bags & Boxes New Zealand will work with you to achieve your bespoke bag or box needs. Talk to us about your requirements, and our team will work with you to turn your dream bag and box ideas into reality! Custom Printed Bags & Boxes NEW ZEALAND Email: admin@cpbab.com.au Office: (09) 930 7199 Postal Address: PO Box 106910, Auckland City 1143, New Zealand www.cpbab.co.nz Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: We are excited to announce we are now trading in New Zealand! our New Zealand branch contact details are listed at the bottom of this blog. We look forward to working with New Zealand companies for their bespoke bag and box needs. We are launching with a bang in New Zealand by exhibiting at the Office & PA Show in Auckland on the 19th & 20th September. We will also be sponsoring the VIP gift boxes at the An Audience with Libby Moore Seminar. Libby Moore is a Personal & Professional Coach (and former EA & Chief of Staff to Oprah Winfrey!) Our Marketing Manager, Clara, and NZ based colleague Candice will be on site to meet and greet you at stand 1B at the expo to discuss any tailored gift box or bag needs. We hope the VIP guests enjoy our bespoke gift box and goodies! CLIENT SPOTLIGHT: We supplied these rigid packaging boxes to our New Zealand client. Rigid lid and base style box with unique squared lid, matte black with spot uv print for a sleek, modern look, and custom EVA insert BLOG: Check out this month's blog on how we will service our New Zealand clients ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Email us here with your bag & box requirements. www.cpbab.com.au & www.cpbab.co.nz
Choosing the right packaging style for your product, investing in a professional Graphic Designer, printing on your packaging, and supplying your product in a visually pleasing box, is vital to attracting your target market's attention. How professional packaging can increase sales is discussed below:
It Differentiates Brands Brand owners know that during any shopping experience a distinctive, well designed and functional package adds considerable value in influencing shopper perceptions and purchasing decisions in the retail environment. It enhances brand communication, supports product positioning and helps a product stand out on the shelf. Consider the focus Apple places on developing packaging that is almost as fun and sleek as the devices it protects. Or Plum Organics' squeezeable baby food packs that eliminate the need for spoons, making feeding less messy. Think about how Gatorade is using packaging with its new G Series to clearly differentiate which drink is intended for before, during or after an athletic performance. Packaging is the communications vehicle that lets consumers know what is cool, convenient or functional. It tells consumers whether a product is low or high-quality, expensive or inexpensive, meant for you or meant for someone else. In a retail environment, a brand's packaging is, in essence, its own point of sale display. The shape, materials, colors and design of the package are important to drawing shoppers in and communicating what the product is all about. (1) Professional Packaging Influences Buying Behavior The ways in which packaging influences positive and negative emotions, and subsequently buying behavior, has been the focus of much research. For example, an article from the journal Psychology & Marketing published in October 2013 describes how researchers used an MRI machine to measure brain activity while study participants viewed different types of packaging. The study discovered that viewing attractive packaging caused more intense brain activity than neutral packaging. Attractive packaging also caused activity in brain areas associated with rewards, while unattractive packaging caused activity in areas of the brain connected with negative emotions. Clearly, product packaging has a real influence on how we feel about products, which directly connects to our choices about what to buy. (2) Professional Packaging creates Value in the Mind of Consumers Value is what is perceived by the consumer. When a consumer looks at the value of a product they consider a few things, the quality of the product vs the price. There is a simple formula that can be used to grasp the concept of value; Value = Quality / Price High Quality, Low Price = High Value Low Quality, High Price = Low Value Good Quality, Good Price = Good Value (3) Contact us at Custom Printed Bags and Boxes to discuss your professional packaging needs. We specialise in supplying tailored, innovative packaging to each client's unique size, style and print requirements. References 1. https://www.retailcustomerexperience.com/articles/three-ways-packaging-can-impact-improve-the-retail-experience/ 2. https://blog.hubspot.com/sales/looks-matter-how-great-packaging-can-lead-to-greater-sales 3. https://www.linkedin.com/pulse/how-add-value-your-product-packaging-nicholas-watson |
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August 2021
AuthorClara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events. Categories
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