Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: 17 August: We are proud to be sponsoring the Empowered Women in Real Estate event, held in Melbourne. We are supplying wine filled bespoke gift boxes to each delegate. We have partnered with Alannah Hill who are sponsoring the wine. Alannah Hill is an iconic Australian fashion label, with an ever-evolving yet instantly recognisable style. We hope the delegates enjoy the gift and we look forward to hearing from you to discuss your bespoke gift, handover or settlement box needs! CLIENT SPOTLIGHT: We supplied these bespoke custom printed gift bags with satin handles for our clients event bag needs. BLOG:
Check out this month's blog on 3 ways professional packaging can increase sales ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Email us here with your bag & box requirements. www.cpbab.com.au
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Foil printing can really make your packaging stand out and give it a luxury look. Our gallery below showcases the stunning foiled packaging we have supplied our clients. We can foil on textured paper stock, on gloss or matte laminated bags or boxes. We can also cater to embossing / debossing and foiling needs. Custom Printed Bags & Boxes are flexible in creating your unique packaging design and supplying bags and boxes to your bespoke print needs. We look forward to working with you on your tailored bag or box needs for your corporate gifting, conference, packaging or promotional requirements. www.cpbab.com.au Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: 26 July: We are supplying bespoke branded gift boxes for the conference goodie bags at the Housing Supply Association (HSA) conference #supplymehousing We partnered with Belgrin who supplied the bubbles! Belgrin is a creative communications agency in Sydney specialising in Design (digital & print), Web Dev., PR & Social Media Management. We hope the event delegates enjoy the event and we look forward to hearing from you for any bespoke handover or settlement gift box (or bag) needs. 29 July: We are sponsoring the Run the World Conference for female entrepreneurs. We are sponsoring the branded conference gift bags. We hope you enjoy the inspiring, fabulous event! #RunTheWorld2017 We look forward to hearing from you to discuss your premium branded packaging or bag needs. CLIENT SPOTLIGHT: We supplied these rigid gift boxes with embossed printing on the lid, and magnetic & satin ribbon close. BLOG:
Check out this month's blog on stunning packaging with foil printing ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Email us here with your bag & box requirements. www.cpbab.com.au Luxury packaging is an expected component of the luxury product experience for consumers. Luxury brands understand the importance of premium bespoke packaging to their brand image. 'Product companies are investing in both the aesthetic and functional aspects of their packaging as a way to convey the premium luxury experience. In fact, when it comes to what’s important for overall satisfaction with a product, consumers rank packaging almost equal to the brand, according to MWV’s Packaging Matters study.' [1] Westrock's study produced the below results. [2] Of note, in particular is 35% of consumers surveyed they have switched brands because of the new packaging. 'Having the right design for your product’s packaging is crucial since it encourages consumers to buy what you have to offer them. Sometimes, having the right design might mean the difference between having the edge over your competitors and being left behind in the industry. That is exactly the reason why investing in a packaging design is worth the cost.' [3] 'For the majority of consumer products available in the market, package design has, time and again, become a marketing tool that proves to be sales-effective and cost-efficient.' [3] Premium packaging is an essential component of marketing your premium product or service. Custom Printed Bags & Boxes specialises in supplying innovative, bespoke premium packaging. We work with some of the world's established and up-and-coming luxury brands to provide innovative, high end, modern packaging designs. Contact us to discuss your premium bespoke bag or box needs. References:
[1] https://qz.com/166979/consumers-care-about-packaging-almost-as-much-as-the-brand/ [2] https://www.westrock.com/insights#packaging-matters-2016 [3]http://www.designs.net/blog/2016/10/20/5-reasons-why-you-should-invest-in-good-packaging-design/ Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: This month we are supplying each guest at the Association of Executive Assistants' monthly event with a stunning gold foil gift box filled with chocolates. If you are attending, we hope you enjoy the little sweetener and we look forward to hearing for you to discuss how we can assist you with unforgettable bespoke bags and boxes for your corporate or event needs that will wow your clients. CLIENT SPOTLIGHT: We supplied these vibrant custom printed gift bags and boxes for our client's trade show needs. Matching boutique style bag with grosgrain ribbon handles, pillow box and flat pack product packaging box. Printed in the company brand colours with logo printed. BLOG:
Check out this month's blog on Luxury Packaging Designs. ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Email us here with your bag & box requirements. www.cpbab.com.au Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: We are sponsors of the Office Professionals Breakfast, taking place in Brisbane on 5th May. If you attended, we hope you enjoyed your chocolate gift box and we look forward to discussing your bespoke bag or box needs! CLIENT SPOTLIGHT: We supplied these premium branded product presentation rigid boxes with magnetic close and spot uv logo printed on the lid. The inside box was custom printed in full colour, and we included a card insert to keep the products in place. BLOG: Check out this month's blog on Fun Packaging Design Ideas for Promotion Giveaways ABOUT US:
Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Email us here with your bag & box requirements. www.cpbab.com.au Creating the right packaging for your product is vital to attracting your target market's attention.
Nowadays not every purchase is made at a retail store where products are lined up against each other on a shelf, vying for your target market's attention against your competition. However even if you are selling your product online, if you want to wow your customers with your product, you must consider the correct packaging style and design that will align with your brand image and attract your target market. You need to consider the correct packaging design that will house and present your product beautifully, the graphics need to be professionally done, and the quality of the packaging stock must be in line with your brand image. 'The consumer sees and feels the packaging of the product they are interested in. When a customer is presented with a choice to select from the products displayed on the shelf, whether they realize it or not, packaging makes a difference in their subconscious mind in determining what gets noticed and eventually purchased. In essence the package becomes an extension of the product itself.' (1) 'One-third of consumer decision-making is based on packaging. "Emotions are often also connected to brand icons as memories and feelings can be brought up on sight, leading to long-term relationships between the brand and the consumer," Color also heavily influences purchasing decisions, as does typography. Moreover, design is capable of not only inspiring a purchase from the targeted consumer but also creating a ripple effect: A friend snapping a photo of attractive packaging and sharing it on Facebook has great potential for being quickly shared by others, therefore attracting new customers.' (2) 'Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product's packaging. Packaging is powerful because it tells consumers why your product and brand are different. Packaging can continue to influence a company's sales as it grows larger too. Poor packaging can have an even more dramatic effect. Australia recently instituted a plain packaging law for cigarettes. The government's removal of packaging branding rights aimed to discourage young people from smoking. Not only can Marlboro not use its logo, but it also can't use its typeface. The packages, covered with health warnings and graphic images that deter smoking, resulted in the biggest smoking decline Australia has seen in 20 years.' (3) Packaging is very important and can lead to the increase or decrease of sales. You need to package your product in line with your brand image. Beautiful, quality packaging is a delight for your customers. There are so many possibilities now with packaging technology, textured paper stocks and print options, that you can use your imagination to make your packaging stand out from the crowd, wow your target market and attract them to your product. Packaging is part of the buying experience. Investing in a good Packaging Designer / Graphic Designer and high quality packaging is important for your brand and sales. Contact us at Custom Printed Bags & Boxes to discuss your tailored packaging needs. We are specialists in supplying premium quality, innovative packaging to small and large brands. References: (1)http://www.smartmarketingasia.com/how-can-packaging-increase-sales/ (2)http://www.marketingprofs.com/chirp/2014/25957/how-product-packaging-affects-buying-decisions-infographic (3)https://www.inc.com/joshua-conran/why-your-product-s-packaging-is-as-important-as-the-product-itself.html Welcome to our monthly news article - which will keep you updated on what's happening in the design, packaging or events industries, include fun ideas and articles, and will shine a light on our clients - by featuring a 'client spotlight' each month. THIS MONTH: We will be closing for Easter from April 14th - 18th. We wish our wonderful clients a very happy and relaxing Easter! Check out our Pinterest page for regularly updated Easter Packaging ideas. CLIENT SPOTLIGHT: We supplied these bespoke rigid lid and base style jewellry boxes with textured paper stock, debossed logo printed on the lid, foam insert and walls, with velvet overlay and flaps for a luxury look and feel, and matching branded paper bags with ribbon close. BLOG: Check out this month's blog on The value of bespoke professional packaging for your brand ABOUT US: Custom Printed Bags & Boxes can work with you to supply you with the perfect solution for your VIP gift box, promotional boxes, packaging supplies, event bags or retail bags for your special bespoke bag and box needs. Email us here with your bag & box requirements. www.cpbab.com.au Packaging is the first point of contact your target market and potential client has with your product.
Packaging your product in premium packaging that attracts your target market can inspire them to pick up your product to inspect it more closely, which could lead to a sale. Nearly 60% of retail purchases in the store are unplanned. That means your in-store marketing needs to work hard to engage shoppers* Monash University Marketing Dictionary defines packaging as ‘the materials (glass, aluminium, cardboard, etc.) originally intended merely to contain and protect a product; in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion’. [1] Great packaging is so important because ‘it can influence purchasing decisions and it has to communicate in 1/10th of a second your brand identity and features and benefits’.[2] To create great packaging you must: 1. Ensure your packaging shouts your brand identity (it’s a mini billboard!) Your packaging must have the same look and feel as your brand. You need to consider the mood you want to create when someone looks at your packaging – just as you would when people think of your brand in general. Although the images might be different on your packaging than on other marketing material, make sure the images are in the same theme. For example if your logo and images on your website, brochures and other marketing material are in a cartoon type theme, you should carry on this theme onto your packaging as well. Even if you aren’t stocking products on store shelves, it’s important to get packaging right. For example, if you are a luxury shoe brand that sells shoes online, your customer would expect the box their shoes arrive in (either as a gift to someone else for for themselves), to be packaged in a good quality, beautiful branded box. “Everyone loves a pretty package. Unwrapping, opening, unfolding – customers enjoy the experience of receiving a package almost as much as the product itself. Your product packaging is your best way to make sure that your customer’s first impression of your business is a good one.”[3] 2. Research Secondly, but just as importantly, you need to spend time thinking and researching about what your customer wants and needs. You should already know who your target market is, so you need to put together a few different packaging ideas and present this to your target market to find out which is the most appealing to them. Go to the supermarket or shop shelves where you are planning to stock your product. Look at who your competitors are and what your competitor’s packaging looks like. Should you be really original and have bright pink packaging if all your competitors have dull green packaging, so that you stand out? or is your aim to 'fit in' and look like you've been around for years? Or are you going to position yourself as the cheap alternative, or the luxury alternative to your competitors? This all depends on your brand image and strategy. If you can’t find any documents on consumer opinions on your competitor’s packaging, you should carry out the research yourself: get a dozen or so of your target market together (or send out a survey to people in your target market) to find out why they would choose one packaging over another on the shelf for example. Use this information to design your packaging. 3. Make it easy for your customers to choose you! Again, research will assist you to find out what is important to your customers and what you should include on the front of the packaging. There are the basics such as what the product is, but you could try to be different to stand out. For example, if you have a breakfast cereal business, and you find that your target market always has to pick up a cereal packet and turn it around to find out the dietary info, why don’t you put that info on the front of the packet? (make it look nice of course). That way, the customer can take a peek at your dietary info whilst scanning the shelves, and may choose your packet over the others, just due to that added convenience. Or, if you are a soap business and you want to target the gift market, why don’t you package some of your soaps with a beautiful bow and a small gift tag attached? That way if a customer is in a rush for a last minute present, they can pick it up without also having to pick up gift wrapping accessories and a card. 4. Practicalities – make your packaging easy to transport, easy to open and easy to use Think about how your customer is going to use your product, think about their lifestyle and what would be convenient for them. Many times, I have gone into a convenience store looking for a small bottle of flavoured milk whilst I’m out and about shopping. Sometimes the flavoured milk options are only in cardboard packaging with a flap lid opening the top (like the traditional milk cartons). If the convenience store does not have a short straw that I can pop into the milk carton, I would have to pour the milk into a cup to consume (which of course I don’t carry around with me!). Obviously I don’t want the awkwardness of trying to fit my mouth around a triangle shaped carton opening. Even if I did get a straw, or want to drink out of the carton (which would look disgusting anyway) I certainly cannot pop the carton back into my handbag after a few sips, and finish the rest later! In many instances I have ended up getting a bottle of orange juice with a screw top – even though I don’t want orange juice! All those flavoured milk companies have just lost a customer (and many more like me) just because the packaging for the target market’s lifestyle is not practical! Then again, maybe these companies are targeting only males, and maybe from the feedback they have gained during various research sessions, is that this is the type of packaging their target market will reach for over a bottle with a lid. 5. Be distinctive Again, look at your competitors. Are they all quite similar in look and feel? Why not be a bit different in your packaging images or design. If it fits with your brand image, try to be distinctive! Look at Nudie Juice. http://www.nudie.com.au/# They stand out brilliantly amongst all the other juice packaging on the shelf. Like all things, if you want to be successful, look at what other successful people / companies are doing and take note. If you are particularly impressed with someone's packaging, ask yourself why. 6. Be creative, be unique, but keep it simple This quote sums it up entirely: “The entire packaging could speak for the product even without someone telling you what it is.”[4] Taking the above example of Nudie juice – when you see their juices on the shelves you know that they are a fun, modern, quality juice brand. Their simple packaging explains simply what the product is and the ingredients, whilst using images and fonts to attract their target market and convey a particular mood. 7. Labelling – make sure labels are easy to read Only once or twice have I come across a product where I absolutely cannot figure out what it is! I remember coming across a bright, fun, new, modern bottle range sitting amongst other shampoo and conditioner ranges on a supermarket shelf. I wanted to buy one shampoo and one conditioner out of the range, but nowhere on the packaging – front or back - could I figure out which one was shampoo and which was conditioner! I started to think, maybe it was only a shampoo range, or maybe it was only a conditioner range, or maybe it was just soap –but then why would it be in-between all the other shampoo and conditioner brands?! – it would be in the soap isle....I just couldn’t tell. Needless to say, I put them back and just bought my regular shampoo and conditioner. So, what I’m trying to get across here is, stick to the basics – ensure you have covered the basics, then start to think about adding phrases, images etc. around the important information. This is where you will need the help of a graphic designer who has an artistic mind and knows how to put images, phrases and words together to make them look great. Again, when you have a few different versions of your packaging, you need to show them to your target market and get feedback. 8. Have relevance and speak to your target market: use images and the right language “Package design is the most important investment for effective product positioning. Packaging is more than just pretty graphics and some of the best packages create a billboard effect for the brand, getting that product off the shelf and on to the consumer's plate”.[5] If you’re a frozen pizza company, targeting the family market, you would use different wording, images and mood than if you were targeting the gourmet pizza market targeted at professionals. Of course this all comes down to research – find out what your target market looks for when they glance across the frozen pizza freezer isle. What information, wording, images and phrases are they looking for? For example the pizza company targeting the family market, might find that parents want a pizza that can cook in 20minutes, that is tasty and has simple toppings. Parents might be looking for the words ‘quick cooking time’ and ‘great for children’. Professionals looking for a gourmet pizza might be looking out for the words ‘gourmet’, 'premium ingredients' and ‘tasty’, for example. There is so much more to packaging, but I have listed out the basics above. Remember that keeping in mind your brand strategy and carrying out research is so important in every step . Some inspirational quotes to finish off: “There is an old adage that taught us: “Don’t judge a book by it’s cover.” but in a world where there are thousands of competitors for any one specific product, this does not hold true. We are raised in a society, where generally, looks are often perceived as most important and this instance, it holds true”.[6] “You can even easily distinguish your favourite food with just one glance because of its packaging”[7] Check out these amazing designs in the website below to give yourself inspiration. Don’t copy the designs for your product packaging, but at least by looking at these your mind will start formulating ideas so when you go to your Graphic Designer you will have an idea of what you want for your packaging: http://lovelypackage.com/ http://www.thedieline.com/ http://pelfusion.com/inspiration/50-packaging-designs-that-pack-a-punch/ http://naldzgraphics.net/tips/packaging-design-tips/ References [1] http://www.buseco.monash.edu.au/mkt/dictionary/ppp.html [2] http://foodbeverage.about.com/b/2012/02/21/how-to-design-great-packaging-start-by-shopping-like-your-customer-to-get-inspiration.htm [3] http://meylah.com/meylah/the-whole-package-how-creative-packaging-can-set-you-apart [4] http://naldzgraphics.net/tips/packaging-design-tips/ [5] http://foodbeverage.about.com/b/2012/02/21/how-to-design-great-packaging-start-by-shopping-like-your-customer-to-get-inspiration.htm [6] http://pelfusion.com/inspiration/50-packaging-designs-that-pack-a-punch/ Custom Printed Bags & Boxes specialises in supplying bespoke settlement boxes for the Real Estate industry / handover boxes for the Building industry. SIZE
We can custom make luxury rigid handover / settlement boxes to your unique size requirements. STYLE You can also let us know the style you would like. Previous clients have preferred lid and base style or drawer style boxes. However we are not limited to these styles. PRINTING We can print your logo and branding on the boxes, in your brand colour. We can do embossing, debossing, foiling, spot uv, full colour print inside and outside the boxes. Almost any printing that you requrie, we can assist with! LOW QUANTITIES We can supply very short runs. We understand you may need less than our usual 250 minimum - so just let us know the quantity you need and we can assist in supplying you with lower quantities, no problem. FOAM INSERTS We can supply custom cut foam inserts to your exact size and cut out needs. You can send us the CAD file of your cut out needs, or if you don't have Graphic Designer on hand to assist, we have a Packaging Designer on hand to create the CAD template for you. OUR AIM IS TO ASSIST YOU We will provide you with the die line template of the box, and your Graphic Designer can place the artwork on the template, with no limits to printing areas. Again, if you don't have a Graphic Designer on hand, we can assist you. We will guide you through the process to make it easy as possible. We look forward to assisting you with your custom settlement box or handover box needs! |
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August 2021
AuthorClara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes, is a marketing professional with years of experience in branding, promotions and events. Categories
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